wuc_header

Category Archives: Service Design

Nowadays a Customer Journey is one of the most popular methods to be user centric. We often start with workshops and create the first journeys and in fact, we get awesome findings. This enables various stakeholders to grasp a better understanding of how customers think. But it is also often the case that companies remain […]

By Matt Shaw and Simon Tsang | 20 May 2014 | from GOV.UK Blog Digital transformation Last week marked the end of a 6-week proof of concept at the Land Registry, supported by GDS. The aim was build a concept for a digital service focussed on user needs. The result was to be shown to […]

By Don Norman | July 24, 2013 | MIT Technology Review   Credit: Illustration by Miguel Montaner   Can devices like Google Glass augment our activities without ­distracting us from the physical world?   Ever talk to someone at a party or conference reception only to discover that he or she is constantly scanning the […]

By Eliza Williams | 11.09.2015 | Creative Review With the rise of contactless payments and banking apps, giving kids coins for their pocket money might seem a little bit ordinary these days. Enter Clever Kash, a cute new digital money box from New Zealand bank ASB…       As the film below explains, the […]

Arne van Oosterom and the DesignThinkers Academy: The Role of Design in Value Co-Creation and Innovation We are looking forward to the workshop @ WUC14 Explore and design your business in 90 minutes with our Startup Canvas. A design driven framework, and process to use when building a value driven business or to see your business […]

It is your Future! Build the Change | GRAZ | AUSTRIA How do we live in the future, what is the recreational activity and how do we move? The ideas on these issues can be realized with more than 2 tons of LEGO® bricks. The Industrialists Styria (IV) aims to collaborate with over 7,000 children […]

Arne van Oosterom at the World Usability Congres 2014 Original – http://www.designthinkingnetwork.com/profiles/blogs/love-what-you-do This post is partly in response to a comment on my previous post, partly in response to a conversation I had with a friend about to leave a company she founded and partly because of my own restless mind. I’ve been here before. […]

Products to services – transformation of the world markets orientation – institute of design warsaw from Stefan Moritz

Designers Yasushi Kusume and Neil Gridley have helped lead design and brand management for the likes of Philips, Electrolux and Tesco. They are also the authors of Brand Romance, a guide to building a loved brand – we asked them to share their advice on the tricky issue of brand licensing. In branding consultant Denise […]

Journey maps are one of the best tools I’ve seen for helping companies understand their end-to-end customer experience from the customer perspective. But I’ve found that many prospective journey mappers embark on this activity without articulating what they want to get out of it — and without fully grasping that there are several variations of […]