WHEN \ Sunday, 08. October 2017
WHERE \ Dubai, United Arab Emirates

UX WORLD TOUR \ 2017 \

A power team of seven internationally established UX experts will deliver usability skills and knowledge
Why? \ You will hear and feel how the human factors integrate with culture. These are the roots for good UX design. This is your opportunity to network with us in your home.
“Together we are better”

Top Speaker \ selected at World Usability Conference 2016

Joe Lanzisero \
Creative Consultant

Russ Wilson \

Klaus Hofer \

Kwan Min Lee \
Nanyang Technological University

Johannes Robier youspi Chair World Usablity Congress

Hannes Robier

Chair of World Usability Congress


“I know that there is a huge number of UX Designer out there don’t have the time to join the World Usability Congress in Austria, so we decided to fly around with the best UX speakers. The fee will finance the organizational costs. Everything additional will be for the local community.”

Get in touch!

AGENDA \ 2017


Breakfast – Getting to know the team


Opening by local representative of the host organisation


The Top 3 Problems in UX Design and how to solve them. by Russ Wilson


Why Art matters to UX




State of UX in the Middle East by Amol Kadam

We all are UX Designers. We do our best, but are there any indicators for success to create an awesome product and win awards? Are there indicators for a better user acceptance? In my speech I will describe how we developed the Dewetron’s NASA product of the year, where we focused on, and what are the key success factors for a great product. We all are able to create successful global products.



The tools of current technical documentation practices are insufficient to serve the needs of users under stress. In many instances these well written and beautifully designed products expose your operations personnel to unnecessary risks that lead to performance errors. Only by incorporating the principles of human cognitive processes and behavior patterns in our behavior guiding documentation can we measurably reduce these risks. This applies to all behavior guiding documents such as:
* Standards
* Procedures
* Processes
* Guidelines
Over 30 years of scientific investigations into cognitive science, performance stress, psycholinguistics and behavioral patterns provided the basis for this approach.
Usability engineering behavior guiding documentation has become an essential skill set for document developers.
We envision the day when no operator anywhere in the world has to perform a procedure that does not follow the principles of human cognition and behavior. Safety and Documentation cannot be separated.

I will explain how story and myth are key to defining the human experience and how we can use story to guide the design of anything where human engagement with the product is key. Story can be manifested as subtext, and as narrative. Each informs design choices differently. Story as subtext is where story is developed as a manifesto for use by design teams to coalesce ideas and create unity and focus while not necessarily being 100% obvious to the end user, but has a sub conscience effect. Story as narrative is where the story is front and center in the experience design and unfolds to the user much like a book or movie. I will provide examples of each from projects I’ve worked on around the world.



In this talk, I will explain how human evolution has shaped the way how we respond to and interact with media and information technologies in certain ways. After that, I will explain how our understanding of such influences of evolution can be effectively applied to the design of successful ICT (information and communication technologies) products and interfaces. I propose that in order to design innovative IT products, we need to understand and develop the following four things (1. Evolutionary responses to technology form factors; 2. Sensor technologies to understand users; 3. Technologies manifesting machine’s wills and desires; 4. Social interfaces). Examples come from both my academic and industry works spanning from evolutionary psychology to current directions in smart media design by Samsung.


Skills Catalogue of Lessons Learned by Klaus Hofer


Speakers invite all participants to join them for an open discussion with snacks and refreshments.

Location \ Astrolabs Dubai

Partner Conference

UXNXT 2017



Partner \