Jeff Gothelf

LEAN UX Workshop By Jeff Gothelf

Monday, October 17th

09:00 - 17:00

Details

Jeff is a designer, product strategist, team leader and author.
He’s been teaching teams across the world to rave reviews. Jeff has been creating software products for over 15 years with companies like AOL, Fidelity, WebTrends & TheLadders. Today Jeff is a Principal in Neo’s NYC office.

Anmeldung über:

www.worldusabilitycongress.com/register

 

What you will learn

In this fun, high-energy and hands-on workshop, Jeff will teach you and your teams:

How adopting lean principles increases the amount your team learn
How basing your product ideas on assumptions, rather than requirements, gets you to faster product/market fit
Why focusing on achieving outcomes is far more successful than focusing on features
How to write hypotheses based on our assumptions
How to structure experiments to test those hypotheses and take advantage of our continuous reality
How to work cross-functionally to bring engineering, design and product management together in an agile way
How to incorporate this culture of learning in your organization – enterprise, mid-size or startup

 

What you will get

The workshop tickets includes:

8-hour Lean UX workshop with Jeff Gothelf from 9AM to 6PM
Coffee breaks
Lunch
A copy of Jeff Gothelf’s book “Lean UX: applying lean methods to improve user experience”

 

Why you should attend

This new continuos reality fundamentally changes the way we discover and create new products and services. The old waterfall ways of software development are dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning and iterating.

The only way to truly harness the benefits of this new reality is in a collaborative, cross-functional team that bases its decisions on evidence from the market gained through experimentation and hypothesis.

Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.
Who should attend

Designers (UX, visual, content, IA, IxD, etc), developers, product managers, stakeholders and team leaders.


Monday, October 17th

09:00 - 17:00

Required Experience
60% Level of Experience
Involvement
50% Involvement

Jeff Gothelf

CEO - Jeff Gothelf

I help companies and organizations build better products and cultures. Through worldwide keynotes and workshops, I’ve helped teams figure out the best way to utilize cross-functional collaboration, product strategy and experimentation and agile-friendly product design to ensure their ideas are found, designed and developed in a way the market welcomes.

I impress on audiences, internal and at conferences, the need for a culture of continuous learning while maintaining empowerment for the teams building your products and services.

 

Author of O’Reilly book Lean UX: Applying lean principles to improve user experience, which came out in March 2013 and has sold nearly 40,000 copies to date.

www.leanuxbook.com

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