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Martin Wolf

Vision and Purpose to empower (Brand) Experience.

Thursday, October 12th

09:30 - 10:15

Details

In this interactive Session you are invited to think about Vision & Purpose as essential Experience factor. You are invited to reflect on your companies vision and match it up with your personas and even your own vision for the future.

 

Martin Wolf will share examples of his 15 years experience in Management & Brand consulting and connect the business examples to the audiences «business and private life» situations.

 

Three things you will know after the session:

  • Why Vision & Purpose is essential for today’s Marketing Communication.
  • How you can attract customers, clients and private persons by simply sharing your vision & purpose.
  • What could be the first steps to implement Vision & Purpose Thinking in your business.

Thursday, October 12th

09:30 - 10:15


Martin Wolf

European Head - Labstore Europe

Martin Wolf is Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

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