As we switched the development setup at Runtastic to Agile & SCRUM we needed a way to bring creativity into the product development, to involve different stakeholders within the company and to generate team engagement. In my role as Head of UI/UX Design, I introduced the Google Design Sprint method and already after the first round I realized how powerful this method is. After that I played around with different lengths & differently stuffed teams to make the approach perfectly fitting. When talking to people during & after the sprints I felt lots of motivation & good vibes. So this method really helped to bring the product development workflow to the next level. In my talk I will share some insights with you, as well as some best practices so you can also get the best out of this approach within your company.
Kate is an American UI/UX Designer working at Runtastic. After completing her Masters studies in branding and service design at London College of Communication, Kate returned to her home state of California. In San Francisco, she worked for an agency designing brands and user interfaces for emerging start-ups and large enterprises like Google. With her heart aching to return to Europe and a longing to bring a more user-centred focus to her work, she decided in 2016 to once again leave the US and joined the Runtastic team in Linz. Over the past year, Kate has helped bring a stronger UX focus to the company, educating her fellow designers and product teams on best practices to integrate design thinking into their Agile processes.