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Olaf Preissner

From assisted to autonomous driving: an HMI perspective

Wednesday, October 11th

11:20 - 12:00

Key Learnings

  • HMI as center of consumer experience
  • Paradigm shift in the driver-vehicle relationship
  • HMI challenges for autonomous driving
  • Details

    Understand the HMI as the center of consumer experience of non-autonomous and autonomous driving. What is the effect on user experience during automated driving? Autonomous driving from an end-user/usability perspective. The presentation will discuss the paradigm shift in the driver-vehicle relationship with advanced automation – changing the driver’s role from ‘driving’ to ‘supervising’. Understand the specific HMI development challenges of autonomous driving and the requirements for a future HMI.


    Wednesday, October 11th

    11:20 - 12:00


    Olaf Preissner

    Head of UX - Luxoft

    As an initiator and part of the Creative Lab, Olaf Preissner is responsible for all Automotive and Innovation projects at Luxoft across the different locations. Focus is to develop state of the art and process optimized solutions for advanced Infotainment solutions. July 2012 to present: Head of UX Design Automotive & Innovation Luxoft Responsible for design, ergonomics and development of Headunit, Instrument Cluster, HUD for series production, Prototypes and Research & Innovations May 2003 to June 2012: Manager Design/Human Factors Harman Automotive Division Responsible for design, ergonomics and development of consumer products and driver information systems Close collaboration with multinational project teams September 1994 to January 1998: Diploma graduate engineer (media technology, Audiovisuelle Medien) Media University of Stuttgart, Germany Courses taken included: Design, Multimedia, Computer animation, Studio Technic, Studio Production, Marketing and Promotion

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