Gamification is like an expensive pair of shoes for most companies. They want everyone to see their expensive shoes. Then, users feel the same way about the company as they feel about the pretentious owner of expensive shoes. And that costs even more than the expensive shoes. How do we avoid that? How should we approach Gamification so that it doesn’t overwhelm users but still yield results? This requires a good understanding of Gamification’s relationship with user experience design and growth hacking. And how all they relate to modern persuasion and motivation.
Akar Sumset is the Head of UX & PM for a global fintech company Ozan. He’s also a consultant, a blogger for Webrazzi.com, and does workshops on Gamification and UX Design. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering.