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Akar Şümşet

Want to gamify your product? Try making a cake first

Wednesday, October 11th

10:30 - 11:15

Key Learnings

  • What Gamification means from a UX Design perspective.
  • How UX Design, Growth Hacking and Gamification intersects.
  • Why Gamification works from a persuasion and motivation science perspective (with examples).
  • How to apply Gamification in a seamless yet results yielding way (with examples).
  • Details

    Gamification is like an expensive pair of shoes for most companies. They want everyone to see their expensive shoes. Then, users feel the same way about the company as they feel about the pretentious owner of expensive shoes. And that costs even more than the expensive shoes. How do we avoid that? How should we approach Gamification so that it doesn’t overwhelm users but still yield results? This requires a good understanding of Gamification’s relationship with user experience design and growth hacking. And how all they relate to modern persuasion and motivation.


    Wednesday, October 11th

    10:30 - 11:15


    Akar Şümşet

    Head of UX & PM - Global fintech company Ozan

    Akar Sumset is the Head of UX & PM for a global fintech company Ozan. He’s also a consultant, a blogger for Webrazzi.com, and does workshops on Gamification and UX Design. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering.

    Some companies he consulted; Coca Cola, Vodafone, Turkcell (Turkish Telco Giant), Akbank (Leading Turkish Bank) etc. and some startups including Zeplin.io (During his time at Startupbootcamp)

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