Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think about a holistic experience for their customers.
Maria Giudice is the VP of Experience Design at Autodesk. She was brought on board to be a design leader and a change agent to help transform the 34 year old company from being technology- centered to becoming experience-centered. In this talk Maria, will share her work in progress and some of the lessons she’s learned along the way.
Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 25 years.
Under Maria’s leadership, Hot Studio, the award-winning experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In 2013, Hot Studio was nominated for a National Design Award. In 2012 Maria was recognized as an AIGA Design Fellow. In 2013, Facebook acquired the talent behind Hot Studio, where Maria worked as a Director of Product Design. In 2015, she joined Autodesk as VP, Experience Design. Her third book, Rise of the DEO: Leadership by Design, is published by New Riders. She has spoken at conferences all over the world and currently serves as an adjunct professor and trustee at California College of the Arts in San Francisco. Maria is a mom to two amazing teenagers, and just recently, was ordained as a Minister at the Universal Life Church.