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Alexey Kopylov

How the IoT will “kill” common approaches for interaction design

Wednesday, October 11th

15:30 - 16:15

Key Learnings

  • Why are there so few good b2b IoT solutions, although we have a complete set of IoT protocols, devices, software
  • What's new challenges for interaction design arises
  • The elements of new interaction design approach
  • How should we redefine interaction design to adapt to the near future
  • Details

    Internet of Things (IoT), as an interaction framework between smart devices, facilities and people should be useful, non-intrusive and anticipated.

    In this new brave world interaction designers should take into account much more parameters than they today do: more complex scenarios, actors and triggers, how to orchestrate the interaction with software, hardware, people and AI assistants. The number of possible useful scenarios will increase dramatically until infinity, even in moderate complexity IoT solutions.

    Even worse the modern interaction approaches as Goal Directed Design, Jobs to be Done, Service Design, Contextual Design, Agile UX doesn’t meet this new challenge: they cannot help us to design and control the applications this new complexity level.

    To have be happy we need new approaches, new tools, new thinking frameworks. For example, we should move from static, linear and manually generated scenarios to dynamic, network based stochastic scenarios.

    Indeed, such new tools and approaches will inevitably change the essence of interaction design profession itself.


    Wednesday, October 11th

    15:30 - 16:15


    Alexey Kopylov

    UX Expert - Kaspersky Lab

    I’m UX Expert at Kaspersky Lab – the big Russia (and international) security solution provider. There I help the Design and Usability department to create usable and unified security solutions. I have 17 years experience in this field and I’m ex cofounder of the oldest Russian UX consultancy company UIDesign Group (uidg.ru) which is the member of UXalliance. Also I’m ex Wargaming UX Global director where I worked on unified player experience. My professional interests include conceptual design, service design, and IoT. I participated in translations of UX books into Russian like both books of Alan Cooper, J.J. Garrett book and others.

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