Jorrin, co-founder of Smart Notifications, moved from aesthetic design to data-driven ux and algorithm based conversion optimization. He studied Computer Science, Business Information Technology and Marketing at the University of Applied Sciences in Utrecht, The Netherlands. At InterRail he introduced customer journey optimization across all departments. He works at Online Dialogue with an award winning team of data-, psychology- and ux specialists and has a blast working for clients such as Hostelworld, T-Mobile, Conrad, Vayama and Flugladen. With over 8 years of expertise in conversion optimization, persuasion design and a coder’s background he is all about the lean, no-nonsense and scientific approach. Late 2016 he launched Smart Notifications, a fast-growing optimization tool that automatically turns visitors into buyers by using persuasive messages on your website. www.smartnotifications.com.