I just have to do good research to show my value – or not? How to have an impact in different organisational settings
It is never just the research you conduct that influences the impact and value you have within a company or organization. Even if you do top-quality research, you can still struggle to have an impact and show your value. Your work context and how you adapt to it determine your success and value.
We will look at different ways of how user research is set up within an organization, and the specific challenges. Example projects and case studies illustrate the different approaches, their pitfalls and what you can do about it.
Hall 2 is the first room on the right after you get off the escalator.