08:00 - 09:45 // Workshop Room

Networking Event EEN

09:45 - 10:30 // Automotive

HMI Development for Electric Vehicles. Lessons Learned from MINI E Field Trials and EV Usability Tests.

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09:15 - 09:45 // E-Commerce

Importance of Service Innovations

Ramy Nassar - Architech

09:45 - 10:30 // IT & Smart Factory

Internet of Things and the Invisible Screen – The Supremacy of Contextual Design

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09:45 - 10:30 // E-Commerce

Run User Experience as a Business

Paul Fu - ALIBABA

11:00 - 11:45 // Automotive

Creating Change: Beyond the Frame | Interaction Experience in the Automotive Landscape

Alexander Peters - designaffairs

11:00 - 11:45 // IT & Smart Factory

How to increase Usability and Lower Development Cost

Robert Pucher - Technikum Vienna

11:00 - 11:45 // E-Commerce

Persuasion, Cuteness, and Other Incentives for eCommerce

Aaron Marcus - Aaron Marcus and Associates (AM+A)

11:45 - 12:30 // IT & Smart Factory

Plant Asset Management

Silvia Zimmermann - Institute of Software Ergonomics and Usability

11:45 - 12:30 // E-Commerce

The New 360° - A new View on the Customer

Anja Wilbert - Hybris, Kimberly Williams-Czopek - Hybris

11:45 - 12:30 // Automotive

You are not an Operator – Designing Technology for the Apathetic User

Joseph Thoreson - Caterpillar Inc

12:30 - 13:30 // Workshop Room

Networking Event EEN 12:00 - 14:00

13:30 - 14:15 // Automotive

Experience & Design of Luxury Cars

Ralph R Debbas - W Motors Holding

13:30 - 14:15 // E-Commerce

Experience as (He)art of Shopper Marketing

Martin Wolf - Labstore (Y&R)

13:30 - 14:15 // IT & Smart Factory

How we developed NASA’s Product of the Year for the 4th time

Jürgen Götzenauer - Dewetron

13:30 - 15:00 // Workshop Room

The context of use Documentation – Key to sound UX Engineering

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14:15 - 15:00 // IT & Smart Factory

Digital factory @ Magna Steyr

Wolfgang Zitz - Magna Steyr Fahrzeugtechnik

14:15 - 15:00 // E-Commerce

Why women make perfect decisions and men good ones

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15:30 - 16:15 // Automotive

Driveability – How to optimize the driving Experience

Erik Bogner - AVL Graz

15:30 - 16:15 // E-Commerce

Pattern Based Design – Anatomy of a Pattern Library

Wolf Brüning - Otto Group

15:30 - 17:00 // Workshop Room

Projection of Usability Test Results&Statistics

Mustafa Dalcı - Userspots

15:30 - 16:15 // IT & Smart Factory

Smart Use Case Design 2 implement Innovative Technologies

Manfred Rosenberger - Virtual Vehicle, Michael Spitzer - Virtual Vehicle

16:15 - 17:00 // E-Commerce

Omnichannel UX strategy, from Concept to Implementation.

Alessandro Mereu - L'Oréal

16:15 - 17:00 // Automotive

Reducing Driver Distraction in a Very Early Phase of Automotive HMI Development -­‐ A Process Model for Usability Testing of Automotive HMI Concepts

Christoph Muehlbauer - Dr. Ing. h.c. F. Porsche AG

16:15 - 17:00 // IT & Smart Factory

What’s really behind the hype of employing Designers and Design Thinkers?

Matthias Harbusch - SAP

19:00 - // Wednesday

Gala Dinner