Artificial Intelligence and UX
Virtual assistants in use
Todays digital supporters take advantage of speech-synthesis and allow mouse and screen free computer interaction. In his talk Value Innovation Prototyping for IoT & Chatty Devices Sascha Wolter from Deutsche Telekom AG will show, how to create modern interaction for connected applications by implementing technologies such as Amazon Echo, Google Home and Microsoft Cortana. Furthermore, he will explore future scenarios of possible multimodal user interfaces with hands-on experiments, seeking for the interfaces of the future.
Chalmers Brown Co-Founder of Due predicts that in the future: „Artificial intelligence will take over the user experience to analyze the reaction to various experiences and then make changes on the fly in relation to those assessments. UX will become a much more intuitive and personalized experience in the next few years.“
A potential precursor to this mixture of A.I-based and Data-Driven-UX could be the increased development of powerful user analysis tools.
„I think the UX trend for 2017 or at least the user research trend for 2017 is going to involve an aggressive re-tooling of the kinds of data user researchers will pull from, and a re-formatting of performance metrics for UX teams. … as insights from these “marketing” metrics become accessible to UX teams, and the impact of design decisions on these metrics increases in measurability; companies will start re-defining what a successful UI Design is in terms of the behavioral data.“ – Ritvij Gautam for UsefulUsability
Finding the balance
But is this computer-driven UX really the best solution? Martin Wunderwald from M-PATHY claims: „If you want to be one step ahead and develop real user-oriented hypothesis you won`t be able to pass qualitative analysis methods. Only the real user behavior gives you information how your website is perceived by the user and what your users really experience.“ In his talk Why AB-Tests are just part of the story he explores the pros and cons of different testing-methods and explains how to find the perfect mixture.