LIFELONG Interaction   In 2020 society will experience an exciting coexistency of generations: There will be a very young generation that experienced interaction with digital products through touch and speech in their first months of life. There will be a generation that experienced the growth of silicon valley companies and several shifts of interactions paradigms […]


Projects fail because there is no design project management included. Oftentimes, UX or Design will be integrated to be part of a project at a stage, where it’ practically already too late. We ought to not only talk about UI Design, but also talk about Stakeholder Mapping, ask for the right problems, define the best […]


You are an awesome UX Designer. You love your job? Of course, because you are a great designer and you deliver the best concepts. Your interaction designs win different awards? You are more creative and competent than other UI/ UX designers? But you don’t get recognized? You don’t have the chance to prove yourself at […]


What it takes to make a great UX designer doesn’t depend on what kind of company you work for—whether a product or service company or an agency. In this article, I’ll describe some common best practices that enable UX designers to do great work. Practice 1: Build Trust by Being Authentic and Loving Your Job […]


We are proud to present our AGENDA 2018 with more than 100 Measurable Learning Skills.   Get inspired, stretch your knowledge and find out how the people from companies like Magic Leap, Visa, Facebook, SAP or Alibaba tackle challenges. Speakers from more than 15 Nations around the globe are speaking on the awesome event! Look [...]

UX Has the Power to Impact Exterior Design UX Challenges and Opportunities of Angry driving Risky driving Dissociated driving Careful driving Today drivers have to tell cars what to do. Cars are mute, not-so-intelligent hunks of machinery. Driving is a cognitively heavy activity because the driver does all the thinking and commanding. Fully autonomous vehicles would […]


Do you know Slackbot, Alexa or Cortana. Bots are a running trend and all people want to integrate a bot in their website, product or want to use conversational concepts for “Alexa” from Amazon or “Tmall Genie” from Alibaba. Would that be a must have for the future? Gartner announced that by 2020 customers will […]


A short thought about or future   We are feeling and experience one of the most exciting times in the live of human. The development of technology was never so fast then now. Around fifty years ago, we flew to the moon with only 47 kb storage and 4 kb Ram. We can’t imagine what […]


Join our exclusive team of elite speakers. Our call for speakers is a global initiative to attract world class UX practitioners to share their skills with the WUC 2018 community. Are you such an expert? Can you excite your audience with innovative ideas and solutions? If this is you, we want to hear from you! […]


I was a speaker at World Usability Congress in Graz, Austria in 2017. WUC is an amazing UX conference that Hannes and his team put on every year. From the moment I stepped off the plane in Graz and was met by a cohort of speakers, to the moment three days later when taxi dropped […]