Category Archives: Customer Experience

By Linda Bustos | December 3rd, 2014 | Get Elastic You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to do right. As we approach 2015, how much “omnichannel” […]

By Padma Gillen | 23 April 2014 | GOV.UK  Blog Government Digital Service     In 2010, Martha Lane Fox (the UK’s Digital Champion at the time) completed her review of the government’s web offering. In her letter to Francis Maude she said: There has been a reinvention of the internet and the behaviour of […]

The Infographic by Invesp Consulting shows how branding can influence purchase decisions:

By:  Amy Goldwasser  | Sep 4, 2015 | Coca Cola Journey   Coca-Cola and Moleskine join artists, illustrators and designers around the world to celebrate a pop culture icon: the Coca-Cola glass bottle with a limited edition notebook collection. The five covers have original artwork interpreting the visual image of the vintage Coca-Cola contour bottle. Imagine two of the most universal, […]

By Eliza Williams | 9th September 2015 | Creative Review     Which font are you? Futura perhaps? Or Times New Roman? Maybe on different days, you feel like different fonts. If so, the Type glasses range will be right up your street…   Created by Wieden + Kennedy Tokyo in 2014, the Type range […]

By Don Norman | July 24, 2013 | MIT Technology Review   Credit: Illustration by Miguel Montaner   Can devices like Google Glass augment our activities without ­distracting us from the physical world?   Ever talk to someone at a party or conference reception only to discover that he or she is constantly scanning the […]

UX REDEFINED is coming soon! Published September 15th

“Exclusiv report from our speaker at the congress Martin Wolf, (Y&R Labstore Austria Shopper Strategy Director) about Cannes 2015. “Do you remember the first time you bought a festival or concert ticket? How long did you wait in the line?” That was one of the introductory questions raised by Facebook’s Adtech expert David Jakubowski at […]

User Experience Redefined – Winning and Keeping Customers with Enhanced Usability and UX published by Springer – for the World Usability Congress There are many important factors that a customer considers, consciously or not, when purchasing a product or engaging a service provider. However, a sense of trust developed by the customer is ultimately a […]

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