Guerrilla UX Research is growing in popularity. But what is Guerrilla UX research? And how can it help you improve your website or App? Based on over a decade of experience and hundreds of Guerrilla research projects, this session will provide the details you need to exploit this inexpensive, fast and powerful methodology. Learn the pros and cons of using Guerrilla UX research, and how to set up your own study. Armed with the knowledge gained from this session, you will be able to exploit Guerrilla UX Research on your own website or app to improve conversion and increase ROI

Visit his SLOT at the WUC!

Guerrilla UX Research in the Wild

He will also be speaker at the UX World Tour.

UX World Tour