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EXCLUSIV AT THE WORLD USABILITY CONGRESS for every attendee of WUC a free book: “User Experience Redefined”

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User Experience Redefined – Winning and Keeping Customers with Enhanced Usability and UX

published by Springer – for the World Usability Congress

There are many important factors that a customer considers, consciously or not, when purchasing a product or engaging a service provider. However, a sense of trust developed by the customer is ultimately a decisive factor. This trust factor – the reason products are sold, service providers are hired, and customers become regular customers – can be found everywhere: from usability, from an aspect of the user’s experience, through to customer experience. This book shows you, starting from the psychological basis of communicating information and moving on to methodical applications, how to structurally develop, communicate, and promote reasons to buy your products and services.

  • The reason to believe
  • The way to simplicity
  • The way to emotion and experience
  • Tactics of persuasion: systematic persuasion

 

A second description:

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.