Experience Testing with the “Experience Cage”

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Optimizing experiences, or creating experiences is a huge economy. But who really knows what an experience is? Psychologically spoken?

We tried to define an “Experience Model” – How to create WOW experiences – and also try to optimize and test them in reality or if not possible in our Experience Cage. In the furture there will be much more possibilities with AR & VR, but are they an replacement for a live experience?

There are a lot of different questions.
I tried to describe our way to the “Holy Gral”
What do you think – are we at the right way?