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Service Design Agency Overview, 2013

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Kerry Bodine

By Kerry Bodine with John Dalton, Curt Nichols

Service designers define and implement interactions that span time and multiple touchpoints — as well as the behind-the-scenes activities and systems that enable firms to deliver those interactions as planned. These firms can help companies improve their customer experience maturity. To help customer experience professionals kick-start the agency selection process, Forrester gathered details about 103 agencies that perform a range of service design work in Europe, the Middle East, and Africa (EMEA); North America; Asia Pacific; and Brazil. This report includes self-reported data about agency size, industry expertise, capabilities, locations, and target clients.

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Source: Forrester Research
http://www.forrester.com/Service+Design+Agency+Overview+2013/fulltext/-/E-RES107721?utm_source=SDN+Insider&utm_campaign=33cfde0a6c-SDN_Insider_September_October_201310_10_2013&utm_medium=email&utm_term=0_80b9936dab-33cfde0a6c-58408537