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Aaron Marcus \ Aaron Marcus and Associates (AM+A)

CEO \ Aaron Marcus and Associates (AM+A)

Mr. Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia, and printing/publishing documents. Mr. Marcus has given tutorials at SIGGRAPH and SIGCHI conferences, and at seminars for businesses and academic institutions around the world.

He co-authored Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook (1994), Mobile TV: Customizing Content and Context (2010), LoCoS: International Visual Language (2013); and authored Graphic Design for Electronic Documents and User Interfaces (1992), The Past 100 Years of the Future: UX in Sci-Fi Movies and Television (2012), Fast Forward: Essays in Human-Computer Interaction/User-Experience Design (2014), and Mobile Persuasion Design (2015).

Mr. Marcus was the world’s first professional graphic designer to work full-time in computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969-71), to design virtual realities (1971-73), and to establish an independent computer-based graphic design firm (1982).

In 1992, he received the National Computer Graphics Association Industry Achievement Award for contributions to computer graphics. In 2008, the AIGA named him a Fellow; in 2009, CHI elected him to the CHI Academy.


Mr. Marcus is Principal Designer/Analyst of Aaron Marcus and Associates, a user-interface and information-visualization development firm with 33 years of experience in helping people make smarter decisions faster at work, at home, at play, and on the way. AM+A has developed user-centered, task-oriented solutions for complex computerbased design and communication challenges for clients on all major platforms (client-server networks, the Web, mobile devices, information appliances, and vehicles), for most vertical markets, and for most user communities within companies and among their customers. AM+A has served corporate, government, education, and consumer-oriented clients to meet their needs for usable, useful, and appealing products and services with proven improvements in readability and comprehension.

AM+A uses its well-established methodology to help clients plan, research, analyze, design, implement, evaluate, train, and document metaphors, mental models, navigation, interaction and appearance.

AM+A’s clients include Apple, BMW, DaimlerChrysler, HP, Kaiser, Microsoft, Motorola, NCR, Oracle, Sabre, Samsung, SAP, US Federal Reserve Bank, Visa, Wells Fargo Bank, and Xerox.


Mr. Marcus is a Visiting Professor at the Institute of Design, IIT, Chicago, and the College of Design and Innovation, Tongji University, Shanghai.

Alessandra Talamo \ Sapienza University of Rome

Director of the Master Degree in User Experience \ Sapienza University of Rome

Alessandra Talamo is Associate Professor at Sapienza University of Rome in Social Psychology. She teaches “Technological Innovation and Organizational Processes”. She works since 1995 in the field of Social ergonomics. Alessandra has been Director of the Master Degree in User Experience at Sapienza University of Rome. Chair of the Interaction Design Jointlab IDEaCT (Interaction Design and Communication Technologies) connecting academic and industry research in the field of ICT. Member of the European Network of Living Labs ENOLL Awarded by the European network ENOLL for testing ICT-based innovative solution. She run training courses in enterprises (i.e. IBM, ADECCO Training) in the field of Service Design and User Experience. Her publications include several national and international papers. Alessandra and the IDEaCT team has been involved in many international projects dealing with the implementation of ICT in several contexts of use: from education and training to tourism, hospitals, and devoted to different targets: from kids, to professionals, to elderly people

Alessandro Mereu \ L'Oréal

User Experience - International ecommerce manager \ L'Oréal

A dedicated user experience professional with 15 years of experience bridging the gap betweeen marketing and technology to deliver superior customer experiences.

With a genuine passion for improving user interfaces, and streamlining processes, through the years I’ve had the opportunity to work on challenging projects across different countries and different industries.

I’m currently based in London where I have the pleaseure to work with an ambitious global retailer as International ecommerce and Customer experience manager.

Alexander Peters \ designaffairs

Associate Director Interaction Innovation \ designaffairs

Alexander Peters is an expert in the field of human machine interfaces. In 2006, he started working as Usability Engineer for designaffairs GmbH, Munich, managing innovation projects in the automotive industry and other business sectors focusing on display and interaction concepts. At designaffairs, Alexander is the competence lead for Interaction Innovation and responsible for the User Interface Lab. The very core of his vision for future interaction concepts is to ensure usability and to realize multisensory, emotional user experiences.

Andrea Denger \ Virtual Vehicle Research Lab

Team Leader \ Virtual Vehicle Research Lab

Andrea Denger is a team leader at the VIRTUAL VEHICLE Research Center (department Information & Process Management) in Graz. Her current work is located in the areas of Systems Engineering and Product Lifecycle Management. In this subject she deals primarily with processes and methods in the virtual product development, with a special focus on ‘human factor’ and the use of new technologies (e.g. Web 2.0 and social software) and the topic ‘future workplace’.

Anja Wilbert \ Hybris

Lead User Experience Designer \ Hybris

Anja Wilbert is a Lead Customer Experience Designer within hybris Labs and is responsible for innovation & strategy for that group. She works to define the vision of customer experience (touch points – inputs – outputs) and e-commerce by integrating emerging technologies. Prior to joining hybris Labs she built the Usability & Interaction Design Department within hybris Product Development. As a Principal User Experience Designer she developed concepts and interaction flows for hybris commerce enterprise applications, working cross-device and cross channel. In addition, she led the innovation team within the CXD group, which developed and designed innovative scenarios and stories for Customer Engagement and Commerce line of business. Prior to joining hybris Anja worked for five years as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. She focused on developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for man-machine-interfaces (HMI) of BMW/MINI/Rolls Royce. Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2 year teaching assignment and assistance position for interdisciplinary customer focused projects. Anja loves Photography and Sports, especially Mountain Biking, sailing and horseback riding.

Astrid Dorner \ SSI Schäfer

Group manager for IT Services \ SSI Schäfer

Astrid Dorner has + 20 years experience in the information technology sector and about +7 years in intralogistics sector. Currently she holds the position of group manager for IT Services (responsible for IT related service topics such as graphics  & web design, IT marketing, IT documentation, IT quality management, training and testing) at SSI Schäfer Peem in Graz. Prior to SSI Schäfer she worked as marketing manager and public relation specialist, graphic Designer and IT trainer in different companies in the information technology sector.

Birgit Happenhofer \ Tyromotion

clinical application specialist \ Tyromotion

Birgit Happenhofer is a physiotherapist and clinical application specialist at tyromotion GmbH.

The company’s products assist patients with motoric deficits in their movement tasks and create a challenging and stimulating therapy environment. To maximize the usability of the devices the company is also running a small therapy clinic that collaborates closely with the engineering department. Thus, it is possible to create a true synergy that fulfils the patients’ needs and incorporates the latest technological developments. Birgit is constantly in touch with both engineers and users.

In her Master studies in ‘Health Assisting Engineering’ she is engaged in research, product design and implementation of usability processes.

Christian Krenn \ DCCS

head of Business & Technology \ DCCS

Christian Krenn is head of business development & technology management at dccs. With a background in computer science he has more than 15 years project experience in web based business applications from smaller customers to large enterprises in different industries. In the recent years Christian focused on designing modern business applications and intranet portals according to customer needs with a special focus on mobility.

Christoph Muehlbauer \ Dr. Ing. h.c. F. Porsche AG

Project Manager - HMI Connected Car and Apps \ Dr. Ing. h.c. F. Porsche AG

Christoph Muehlbauer, has been working in the field of HMI since 2006 and has hands-on experience in UI Design, Programming and Usability Testing. He graduated with a master degree in Human Computer Interaction at the University of Siegen in 2012 and started his Ph.D. Program at the Technical University of Ilmenau.
Before joining the Porsche AG, he worked as a UX Specialist for different digital agencies within Europe. At Porsche AG he is a Project Manager who is responsible for all UX Activities associated to Connected Car and Automotive Mobile Apps. This includes, among other things, the design of new services, the definition of the Design Language as well as the evaluation of the product quality. In his spare time he likes to go scuba diving, skiing and he is interested in new technologies.

Dan Hamer-Hodges \ The Walt Disney Company

product management director \ The Walt Disney Company

As product management director at Disney Parks & Resorts Digital, Dan Hamer-Hodges leads strategy for digital products used by Disney guests to plan and enjoy their vacations with the world’s leader in shared travel and leisure experiences. In addition to Disney, Dan has experience designing digital products for large organizations like Sony, British Telecom, Unilever and Citrix as well as the governments of both the UK and Australia. Dan holds a master’s degree in human-computer interaction and has published research on auditory user interface design. He began his career in documentary filmmaking working for an Emmy-award winning team, and is currently based in Celebration, Fla.

Dominic Panholzer \ Infonova

product management \ Infonova

Dominic Panholzer is not a software industry native. However, after receiving his Architecture degree from U.C. Berkeley, he soon discovered his calling as a UI designer. He spent several years customising CAD systems for architects and engineers, and finally ended up at Autodesk where he was introduced to software production on a large scale. Moving to Austria at the turn of the century brought him to Hyperwave where he spent 12 years designing and specifying user interfaces. Currently, he works for Infonova as a product owner in the product management team. Here he is responsible for the UI design of Infonova’s flagship product, R6.

Dunja Bacinger \ Leder&Schuh AG

Managing Director at HUMANIC \ Leder&Schuh AG

Dunja Bacinger Tomaschitz studied English and American Studies and Economics in Austria and Switzerland. Dunja started her career in advertising, where she spent a couple of years. Today, she is Managing Director for Marketing and Multichannel Retailing at HUMANIC as well as Head of Brand Communications at Leder&Schuh AG, the parent company. She is responsible for the development and the daily operations of all cross channel services of the Leder&Schuh brands such as HUMANIC, STIEFELKÖNIG or SHOE4YOU in Europe.

Erik Bogner \ AVL Graz

Manager Driveability and Simulation \ AVL Graz

Mr. Erik Bogner born in 1971, studied Mechanical Engineering & Economy – Vehicle Technology at Technical University of Graz. In 1998 he started his career in a R&D cooperation of Technical University and AVL Graz developing methodologies for “Objective assessment of passenger cars Handling behavior and performance”. Up from 2002 he became customer project leader for AVL’s Driveability assessment tool AVL-DRIVE, focused on vehicle attribute analyses and vehicle assessment methods development. Since 2005 he is leading the AVL-DRIVE & VSM department at AVL Graz as Manager of Driveability and Simulation, from 2005 to 2006 he lead also the foundation of Transmission Calibration department as Manager of Transmission Calibration. In total more than 15 years’ experience in vehicle development & optimization as well as in SW product development.

Franz Fuchs \ Axtesys

Head of Web-Development \ Axtesys

He is Head of Web-Development at Axtesys. Since creating his first website in 1995, Franz Fuchs is an attentive observer of the evolving web. His focus areas are creating user-experience, spying out the latest in HTLM5 and designing basic sites to complex web applications.
In his spare time, he likes talking about technology, doing agriculture and is trying to infiltrate the web with #cowcontent.

Gerd Helmreich \ designaffairs

managing director \ designaffairs

Gerd Helmreich, born in 1956, studied Industrial Design at the University of Wuppertal, Germany. After finishing his diploma in 1978 he started his career at Sedus Stoll as industrial designer in the area of office furniture. Since 1985, Gerd Helmreich was the responsible in-house designer at Siemens AG in the sectors of Medical and Industry. In 1997, the design department has been separated from the Siemens AG to form the independent sub-company designafairs. Gerd Helmreich became studio director in Erlangen, held a lectureship at the University of the Arts Berlin and was assigned responsible for various projects at University of Pforzheim. Gerd Helmreich also worked as assistant professor in the master degrees at Coburg University, University of Applied Sciences Upper Austria Wels and Technische Hochschule Nürnberg Georg Simon Ohm. Since 2007 Gerd Helmreich is one of the four new owners and managing directors of designaffairs focusing on the fields of Medical and Industry.

Gerhard Apfelthaler \ Oak Therapeutics

Co-Founder \ Oak Therapeutics

Dr. Gerhard Apfelthaler, a native of Austria, is the co-founder of Oak Therapeutics, a small start-up with big ideas of addressing pressing health needs in regions in need. He previously co-founded another pharmaceutical start-up company, Cure Pharmaceutical, as well as AT Consult, a niche consulting firm with offices in Vienna, Austria and New York City, USA. He is also the Dean of the School of Management at California Lutheran University in Thousand Oaks, California. Restless in professional and geographical terms, he has held positions at different universities and at Austrian embassies and trade commissions during his career, and he has studied, lived and worked in multiple countries including Austria, Singapore, Taiwan and the United States.

Hakan Isik \ ING-DiBa

User experience designer & researcher \ ING-DiBa

User experience designer & researcher with a passion for working with users. After studying Communication Design at the Kadir Has University (Istanbul) first he started to work as User Experience Designer in Finansbank (National Bank Of Greece)  and since 2013 he is working at ING Bank Turkey as Senior User Experience Designer & Researcher. During this period he participated many key projects for mobile, web and desktop platforms and had oppurtunity to apply practical knowledge of user-centered design and method standards to align user goals with business requirements and technical constraints to create satisfying user experiences with deep business understanding of finance and banking. Also he is the winner of World Experience Award 2014 with the core banking project of ING Bank Turkey.

Hannes Robier \ youspi | Chair of WUC

CEO \ youspi | Chair of WUC

Johannes Robier, has completed his studies in information design at the FH JOANNEUM in Graz in 2004. He was an employee in the global headquarters of Siemens Usability in Munich. He worked for „evolaris research Lab” as User Experience Analyst. After that he founded youspi Consulting GmbH which is specialised on the services Usability, Customer Experience & Service Design. He earned the Customer Experience Management Certificate which provided him with a broader look on customer specific corporate development. Since then he has been participating as a lecturer at various conferences for Usability & User Experience on a national and international level. Since 2010 he is a lecturer at the Campus02 for Usability & Service Design. In 2013 he got the Certified Professional for Usability and User Experience (CPUX) – F (2013).

How to embed UX services into existing project management and \


How to embed UX services into existing project management and \


How to present research and design results (storytelling) in a \

How to present research and design results (storytelling) in a \

Jane Murison \ BBC Future Media & Technology

Head of UX&D \ BBC Future Media & Technology

Jane Murison is Head of User Experience and Design in BBC Future Media, looking after Design Research, Children’s, Knowledge & Learning and User Experience Architecture. Her teams design things like the CBeebies Playtime App, CBBC Go, BBC iWonder, and the design research practice looks after the research questions posed by 120 designers on every BBC digital product, from iPlayer to News to Music. With her colleagues in UX, she sets the strategy for the BBC’s online user experience, making it a consistent, usable and delightful place to be.

Jens Mühlstedt \ designaffairs

Senior Project Manager \ designaffairs

Dr. Jens Mühlstedt is Senior Project Manager at designaffairs GmbH focusing on Interface Experience Engineering. After studying Mechanical Engineering at the Technical University Chemnitz he worked as research assistant at the Department of Human Factors and Innovation Management. During this time he created and finished his distinguished doctoral thesis about digital human models, virtual ergonomics and measuring the strain caused by movements. In 2014 he joined designaffairs to support the team in the fields of project management, UX and human-machine interaction. Therefore he contributes his expertise in Innovation and Usability Engineering, Work Environment, Lighting and Color as well as Human Factors and Ergonomics.

Joseph Thoreson \ Caterpillar Inc

Senior User Experience Technologist \ Caterpillar Inc

Joseph Thoreson is a Senior User Experience Technologist and Team Lead of the User Interface Design team responsible for on-board information system interfaces at Caterpillar Inc. In his role he serves as lead user interface designer for many machine programs as well as coordinating development across all machines to drive consistent user interfaces throughout the product lines. Joseph is also the lead for UI/UX on the remote operator station within Caterpillar’s remote control and autonomy programs. He received his master’s degree in Cognitive Science from Miami University in Oxford, Ohio. Prior to joining Caterpillar, Joseph worked as a contractor for the United States Department of Defense and NASA within various human performance programs. This work focused mainly on evaluation of training effectiveness as well as developing multimodal measures of human performance.

Jürgen Götzenauer \ Dewetron

CTO \ Dewetron

Jürgen Götzenauer has a track record of 20+ years in product development, information technology and the electronic industry. He studied Computer Science and Business Administration and currently holds the position of CTO for DEWETRON GmbH in Grambach, Graz, a market leading provider of demanding test and measurement systems. In his role he manages the overall R&D activities of his company and serves customers like NASA, Audi, Porsche, Airbus, Siemens and many others. Prior to joining DEWETRON, Jürgen worked in several management positions for international companies like GTECH, NXP or INFONOVA. He has project experience in Austria, Germany, France, Eastern Europe, UK, Australia, Canada, USA and works with agile development teams for more then ten years.

Katharina Heil \ well LINKED


Katharina Heil is the CEO of well LINKED, a full-service agency in the e-Commerce and innovation marketing business. Katharina Heil has acquired specialized know-how in software development and gained experience in project and software development by working for a company creating software for intellectual property management. Further training in UX and the joy of putting theory into practice reflect her special interest in user experience. She also has a bachelor’s degree in information management. As CEO of well LINKED, she offers a large range of services from a single source.
Educational Background: 09/2007 – 07/2010 Campus02 Graz Innovationsmanagement, B.Sc.

Kimberly Williams-Czopek \ Hybris

Director User Experience Designer \ Hybris

Kimberly Williams-Czopek has more than 20 years of experience and thought leadership in user experience design and omni channel commerce strategy. At hybris, she leads the Customer Experience Design group driving thought leadership and design execution across hybris software products, specifically focusing on customer engagement and commerce. Prior to joining hybris, Williams-Czopek was the Managing Director of Fry Design at MICROS-Retail, where she worked with clients like Panasonic, T-Mobile, Cabela’s, Goodyear Tire & Rubber Co. and Canon to design unforgettable and measurably successful customer experiences. Williams-Czopek holds a Usability Analyst Certification from HFI, a Project Management certification from Gartner IT group, a BA in English, Creative Writing, and a MS Organizational Leadership & Psychology.

Manfred Rosenberger \ Virtual Vehicle

S. Researcher \ Virtual Vehicle

His current work is located in the areas of Information and Product Lifecycle Management.
In this subject he deals primarily with processes, methods and information flows in the virtual product development.





Margit Blauhut \ Smarter Ecommerce GmbH

Head of Marketing & Produktdesign \ Smarter Ecommerce GmbH

Margit Blauhut is Head of Marketing and User Experience Design at Smarter Ecommerce. Since 1999 she has been working in the field of Usablity, User Experience, Digital Strategy and Project Management. Starting as a freelance web programmer and part-time web designer, she specialised in Usability Engineering for safety critical environments. Passionate about interaction design and User Experience she started her own digital advertising agency with focus on web design and touch devices. She also worked as an Interaktive Media Artist and exhibited in the Kunsthalle Krems, at the Ars Electronica and also at the Maker Fair in San Francisco. During her work as Teamleader UX for Netural she won several digital design awards and created digital experiences for different international clients (Silhouette, Swarovski, Austria Telekom, CNH International, Umdasch AG,..). For the last two years she has focused completely on Usability Consulting and Conversion Optimisation for several E-Commerce Clients.

Markus Moser \ Axtesys

CEO \ Axtesys

Markus Moser has a track record of 20 years in the software industry. He worked in the areas of product management (managing a portfolio of 1 billion euro), strategic development of service offerings and innovation and technology management. He has also a strong project management background. He holds 39 patents for various innovations, mainly user driven ones. Axtesys focuses on good user experience in an industrial environment, within all given limitations. That’s also where the heart of Markus is to be found: give engineers a tool for making their work easier and better.

Martin Wifling \ Virtual Vehicle

Key Researcher Virtual Development, Project Coach \ Virtual Vehicle

Martin is Key Researcher for Virtual Development and responsible for project management at the VIRTUAL VEHICLE with more than 25 years experience in the automotive industry. He entered the field of development and research at TAKATA-PETRI AG in Ulm, where he worked as designer, project- and program manager on seatbelts. After developing a very successful generation of seatbelt-retractors, he joined MAGNA STEYR in Graz where he lead the seating and restraint systems group and managed interior developments for several customers, such as the interior of the new FIAT Bravo, a completely virtual developed vehicle. Having gained deep insight on development and production methods in automotive business, he was responsible for all further method developments at MAGNA STEYR. After a short intermezzo as Engineering Manager at Roto Frank AG, Martin manages several research projects in the VIRTUAL VEHICLE. He is now coordinator of the big scale (>1000PM) Horizon 2020 – Factory of the Future (FoF) project “Worker centric workplaces in smart factories (FACTS4WORKERS)”.

Martin Wolf \ Labstore (Y&R)

CEO \ Labstore (Y&R)

Martin Wolf is international Strategy Consultant for Communication and Marketing. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

Matt Sharpe \ NASA

HCI Group Lead \ NASA

Matt Sharpe is the HCI Group Lead at NASA and doubles as the Deputy Manager of Data Integration for the vehicle replacing NASA’s Space Shuttle. Much of his experience has been focused on managing product teams and designing web products from inception through deployment for NASA’s manned space flight programs. The HCI group is tasked with helping NASA’s engineering teams make their information more efficiently utilized across the program lifecycle. Much of the work is focused on enterprise information systems, mobile applications, and forward leaning research towards a mission to Mars. He is a graduate of the Virginia Military Institute with an MS in HCI from Carnegie Mellon University.


Matthias Harbusch \ SAP

Program Manager \ SAP

Matthias Harbusch (50) works since 1999 in several user experience positions at SAP SE. He started his career at SAP in development in 1996. During the first big UX wave at SAP in 1999 he moved into the position of a user experience designer. From 2003 until 2006 he grew from a team lead position to a vice president for user experience suite applications. The team size went up from 5 to 90 user experience specialists in 7 different locations around the world. The UX team covered interaction designer, visual designer and user researcher and supported all UX related activities in the SAP Business Suite. In 2014 Matthias decided to move into the SAP Heidelberg Apphaus as program manager. Here he is supporting Design Thinking workshops in the Apphaus and workshops on customer side. Matthias is married and has 2 children (18 and 20). He is doing some sports and is singing in a chorus in his hometown.

Matthias Peissner \ Fraunhofer

Head of the Competence Centre Human-Computer Interaction \ Fraunhofer

Dr.-Ing. Matthias Peissner is head of the Competence Centre Human-Computer Interaction. He has expert knowledge as a project leader in diverse areas like Multimodal User Interfaces, User Experience Engineering, and User Interaction in Intelligent Environments. He coordinates international research projects and has broad industrial experience from his work with companies like Bosch, Daimler, Deutsche Telekom, Deutsche Lufthansa, Infineon, KHS, etc. He is a member of the ISO TC159 SC4 WG5 and is one of the founders of the »German Usability Professionals Association e.V.« (G-UPA).

Matthias Wirthmann \ SSI Schäfer

Head of Ergonomics & Usability \ SSI Schäfer

Matthias Wirthmann is Head of ergonomics and usability at SSI Schäfer IT supporting the companies different software development teams in all matters of UI and usability. Additionally he acts as consultant for the IT project teams of SSI Schäfer regarding specific project and user driven requirements. His primary function is to represent the UI part of the product development team. Currently his main focus is on evaluating the capabilities of smart devices in logistic software products with his team.

Mayer Harald \ Hospital - Barmherzige Brüder Graz

Medical Director - Dir. Dr. MSc \ Hospital - Barmherzige Brüder Graz

Medical Director, Barmherzigen Brüder Graz (Brothers of Charity Hospital) Graz, since February 2015
Specialist in internal medicine, senior physician at the Internal Division of the Hospital of the Barmherzigen Brüder Graz , 2011 – 2014
Head of the Office of OE / QM Brothers of Barmherzigen Brüder Graz, since 2008
• Project management eHospitalimplementation of an electronic management Visite“, 2007 – 2008
Medical Assistant in training at the Department of Internal Medicine I, Barmherzigen Brüder Graz, 2004 – 2011
Frequency of the Department of Internal Medicine and SurgeryBarmherzigen Brüder Graz, 2003 – 2004


MBA in Health Care at Hospital Management, Medical University of Graz, since 2014
training for Risk Manager, Certification Quality Austria, 2013
• Training for Quality Manager, Certification TÜV Süd, 2012
Master’s program Information Technologies in Health Care”, Danube University Krems, 2005 – 2007
Doctorate Med. Univ., 27.11.2001
• Studied medicine at the Karl Franzens University of Graz, 1995 – 2001

Michael Burmester \ Stuttgart Media University

Prodekan / Vice Dean Research \ Stuttgart Media University

Prof. Dr. Michael Burmester studied psychology at the University of Regensburg and Wuppertal in Germany. He started his career as a human-computer interaction researcher at the Fraunhofer Institute for Industrial Engineering (IAO) in Stuttgart. In 1997, he joined Siemens Corporate Technology – User Interface Design as usability consultant and researcher for usability engineering. From 2000 to 2002, he was the head of the Munich office and the head of the Usability Engineering department of User Interface Design GmbH, a software and usability consultancy company. Since September 2002 he is professor for ergonomics and usability and head of the user experience research laboratory at the Stuttgart Media University (Hochschule der Medien, HdM). Furthermore, he is representative of the Information Experience and Design Research Group (IXL) and Vice Dean Research of the faculty information and communication. As project coordinator of the research project Design4Xperience, funded by the German Federal Ministry for Economic Affairs and Energy, his research interests are to develop design strategies for positive user experience in work contexts.

Michael Spitzer \ Virtual Vehicle

J. Researcher \ Virtual Vehicle

Michael Spitzer is Junior Researcher at the VIRTUAL VEHICLE Research Center (department Information & Process Management) in Graz. His current field of research is the development of industry-related web-based prototypes.

Michael Sussmann \

Michael Sussmann has been employed since 1999 at NTS Netzwerk Telekom Service AG as Sales Director. He is responsible for the areas Sales, Marketing and Product Management. Since 2014 he is CEO of Zirrus Cloud Service GmbH, a subsidiary company of NTS. He graduated at the University of Applied Sciences Campus 02 as Mag. (FH) and also helds an MBA in Sales Management awarded by the Sales Manager Academy. Michael Sussmann is married and has two children.

Mustafa Dalcı \ Userspots

CEO \ Userspots

Mustafa Dalci is the founder of the leading UX & Optimization company, Userspots and has been working in Usability and User Experience field since 2007. After graduating with a Statistics Degree, he worked as a research assistant at Middle East Technical University, Turkey. Mustafa has gotten funding from World Bank with his “Accessible Web” project. He was also selected as one of the “10 Outstanding Young People” with his accessibility project.

Patrick Whitney \ Illinois Institute of Technology

Dean of the Institute of Design \ Illinois Institute of Technology

Patrick Whitney is the Dean of the Institute of Design, Illinois Institute of Technology, and is the Steelcase/Robert C. Pew Professor of Design. Professor Whitney has published and lectured throughout the world about ways of making technological innovations more humane, the link between design and business strategy, and methods of designing interactive communications and products. His writing is generally about new frameworks of design that respond to three transformations: linking insights about user experience to business strategy, the shift from mass-production to flexible production, and the shift from national markets to markets that are both global and “markets of one.” Whitney’s consulting focuses on helping a company adopt methods that develop insights about customer experience and align them with the company’s strategy. He conducts executive workshops for numerous corporations and organizations. These have included Aetna, BP, Lenovo, McDonald’s, Procter & Gamble, Steelcase, Texas Instruments, Zebra Technologies, and departments of the governments of Denmark, Hong Kong, India, Japan, and the UK. Business Week has featured professor Whitney as a ‘design visionary’ for bringing together design and business, Forbes named him as one of six members of the ‘E-Gang’ for his work in human centered design, and Fast Company has identified him as a ‘master of design’ for his leadership in the design field of linking the creation of value for users and economic value for companies. In addition to speaking at major design conferences throughout the world, he speaks at conferences on public policy and other fields outside of design. These include China Daily’s CEO Summits, executive briefings to the Confederation of Indian Industries, the Delhi Sustainable Development Summit, the 50th anniversary of the Aspen Institute, and the TED conference. He is the principal investigator of several research projects at the Institute of Design, including Global Companies in Local Markets, Design for the Base of the Pyramid, and Schools in the Digital Age. His work has received support from the John D. and Catherine T. MacArthur Foundation, the Joyce Foundation, the National Endowment for the Arts, Steelcase Foundation and numerous corporations.

Whitney has been on the jury of many award programs, including the U.S. Presidential Design Awards. He was a member of the White House Council on Design. In 1978 he was program chairman for the first major meeting addressing design evaluation from the user’s perspective at the U.S. Conference of the International Council on Graphic Design Associations (ICOGRADA). Professor Whitney was president of the American Center for Design (ACD) and served as editor of Design Journal, its annual publication. He is on several advisory boards in the U.S. and abroad and is a trustee of the Global Heritage Fund.


UX Director \ ALIBABA

Paul, UED Director, leads the International User Experience team at Alibaba Group. The mission of the team is to design user-friendly ecommerce platforms to serve consumers and small & medium-sized businesses around the world. Paul has 15 years of work experience, including tenures with Augmentum, eBay,, SDRC, and Motorola China. He has a Ph.D. of Human Factors in Industrial Engineering from Purdue, M.S. and B.S. from Tianjin University. Paul is also a coauthor of the book “Human Computer Interaction: User Centered Design and Evaluation” in Chinese.

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Ralph R Debbas \ W Motors Holding

Chairman/CEO \ W Motors Holding

Raised in Lebanon, Ralph hails from a family of industrialists. From a very young age
itself, he was surrounded by entrepreneurship and family businesses spreading around
the region in several sectors of the industry.
With a background in economics, Ralph pursued a degree in Design at the Lebanese
American University, continuing his higher education in England. There, he studied
Automotive Design at the prestigious Coventry University School of Art and Design
and graduated with honors.
Ralph worked on several award-winning concepts across Europe, gaining excellent
access into the automotive world and industry. His vision, designs and leadership
were recognized through various awards he received during this time such as the
New Designer of Excellence 2009 – ND London and Trophee de L’Argus 2009 – ARGUS
Now, Ralph R Debbas is the founder of W Motors S.A.L, a company that was
launched in 2010, as the first Arabian Manufacturer of High Performance Luxury Sports
Cars. A true pioneer project in the region, Ralph currently holds the title of CEO and
Chairman of the board and has positioned W Motors as the most luxurious and
exclusive brand of hypercars in the world.
January 2013 witnessed the World Premiere of W Motors’ first revolutionary model, the
“Lykan HyperSport” at the International Qatar Motor Show. This was followed by a
regional and European tour that helped to create global exposure for the
automotive brand, which has been positioned as the most luxurious and exclusive
brand of Hypercars in the world which led to featuring the Lykan HyperSport in one of
the biggest Hollywood franchises in history “Fast & Furious 7” hailing the Lykan as the
Hero car of the movie gaining tremendous international recognition on a global level.
One of Ralph’s key achievements has been to develop around W Motors an
unparalleled nexus of leading global technical, production, sales and distribution
partnerships – all focused on delivering to W Motors’ clients one of the most luxurious,
exclusive, technologically advanced and road legal vehicles available.
Following the successful launch of W Motors and the “Lykan HyperSport”, Ralph R
Debbas has been bestowed with several international awards to salute his
achievements, namely the Arab Nations “United Nations Foundation for Creative
Entrepreneurship”, “The Visionary Entrepreneur of the Year 2013 Award by CCS” , “The
Luxury Arab World Award 2015”, “BIAF 2015 Award” amongst others. As well as being
nominated as the top 10 most successful entrepreneurs in the Gulf area.
Headquartered in Dubai since early 2013, W Motors S.A.L plans to relocate its
factories and manufacturing facilities to the UAE in the coming year by expanding
the company locally with the construction of a new production and assembly facility
thereby creating a new industry with new job opportunities.

Ramy Nassar \ Architech

Director of Service Innovation \ Architech

Ramy is an engineer, an artist and a maker, living in Toronto, Canada. As Architech’s Director of Service Innovation, Ramy focuses on promoting the practice of Service Design, mentoring internal teams and working with clients to create innovative & differentiated customer experiences. Working at the intersection of Service Design and the Internet of Things, he pushes the boundaries of how technology can integrate with everyday experiences.

With a background in computer engineering, Ramy has straddled technical and business-oriented roles, ranging from grassroots startups to some of Canada’s largest technology companies. He has worked on the cutting of edge of the technology & design industry for the past decade.

Ramy is the director and co-host of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens, TEDxCarthage and TEDxBeaconStreet. Ramy’s photography has been featured in a number of Canadian publications and two independent exhibitions. @ramynassar

Richard Featherstone \ Medical Device Usability Ltd

Managing Director \ Medical Device Usability Ltd

Richard Featherstone is an experienced human factors and usability practitioner and is the founder of Medical Device Usability Ltd. He has thirty years’ experience in the pharmaceutical, medical device and human factors industries. Richard advises some of the world’s largest medical device and pharmaceutical companies on their HF strategies, and works globally on summative and formative testing programmes. His area of interest is in the use of usability data to support product claims and health economics cases for new technologies, and he is joint author on a number of publications that report on the use of observational data to justify the clinical and cost effectiveness of new medical technologies. MDU is a human factors and usability consultancy that focuses exclusively on medical technologies such as medical devices and combination products. Based in Cambridge UK, MDU perform human factors and usability testing globally, including extensive experience in the US, Europe and Australia.

Robert Pucher \ Technikum Vienna

Dean - college for computer science \ Technikum Vienna

Robert Pucher is a computer science professor and head of the department of computer science at the University of Applied Sciences Technikum Wien. He is responsible for the bachelor´s program Computer Science and for the master´s program Software Engineering. Robert Pucher held management positions for software development in small and large companies. Among his main responsibilities was the management of development and implementation for large software projects. Since 1998 he is on permanent tenure as at the University of Applied Sciences, Technikum Wien. In 2003 Robert Pucher was appointed as head of the bachelor´s degree program “Computer Science” and as of 2006 he is heading the master’s degree program “Software Engineering”. Robert Pucher, native from Austria holds a Doctoral Degree from the University of Technology in Graz, Austria and a Diplomingenieur Degree in “Electronics and Communications” from the same University. Robert founded the usability lab at the University of Applied Sciences Technikum Wien and initiated a focus on usability engineering education in various fields of the University. He is member of the scientific committee of the International Board of Usability Qualification, IBUQ.
Current research interest: Information processing in the human mind, efficient teaching and learning, software usability.
Areas of expertise: Software usability and user experience design, higher education (computer science), curriculum development, blended – learning, project based learning, project management IT-Projects, medical informatics.

Sascha Wolter \ Deutsche Telekom AG, Products & Innovation

Senior Technical Business Development Manager \ Deutsche Telekom AG, Products & Innovation

Sascha Wolter is a professional developer and user experience enthusiast with passion for the Internet of Things in all flavors. He also works as a consultant, trainer, lecturer, keynote-speaker, and author who focusses on understanding, innovation and value. Sascha is the founder of the User Group with more than 100,000 members, and as such he is committed to the interests of the user. After organizing internationally renowned events like FFK and beyond tellerrand for 10 years, he is now board member of the Usability & User Experience committee at the federal association BITKOM. When he is not tinkering with new soft- and hardware for Deutsche Telekom AG – Connected Home, he likes discovering the world together with his kids in an odd way.

Silvia Zimmermann \ Institute of Software Ergonomics and Usability

CEO \ Institute of Software Ergonomics and Usability

Silvia is founder, CEO and lead experience designer at the “Institute of Software Ergonomics and Usability” ( During her career she researched, designed and evaluated various experiences on various devices in different domains. As many in the field Silvia was working as a researcher, usability tester, interaction designer, requirements engineer, usability engineer and UX designer. From 2009 – 2011 Silvia was President of the Usability Professionals’ Association (UPA International) where she was part of the international board of directors since 2006. Silvia is also active in the ACM SIGCHI community, where she was a Student Design Competition Judge in 2007 and 2008. Since many years Silvia is an invited lecturer at the University of Applied Sciences in Switzerland where she teaches usability, UX, interaction design, user interface design and design thinking strategies. Silvia speaks at various events throughout the year. She holds a BsC (Hons) and a Master’s degree in psychology and travels the world since she is 18. She feels home in Asia as much as she does in Europe, America or the Middle East. Her friends say that Silvia is an extremely visionary, inspiring and generous person who is fun to be with. She likes to share and designs for the good.

Tarana Gupta \ MIT Media Lab

User Experience Researcher & Designer \ MIT Media Lab

Tarana is currently an User Experience Researcher & Designer with Laboratory for Social Machines at MIT Media Lab. Her focus is on developing innovative technological solutions for social engagement and change. In parallel, she is building a platform to reduce gender disparities in India by connecting young girls with potential women role models. Tarana has a masters in design technology from Tisch School of Arts (Interactive Telecommunications Program), New York University. At NYU, her thesis work was focused on exploring design challenges relate to crowed sourced data. Prior to NYU, she spent roughly three years working as a senior user interface designer with Samsung India. She also has a masters in design from IIT Bombay where her work focused on exploring metaphysical concepts embedded in mythological stories and imagery of hindu culture as well as their impact on the modern Indian society.

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Thomas Köppel \ Reval

Product Management \ Reval

Bachelor’s degree in Business Administration 2007 at the University of Graz; Master’s degree in “Financial and Industrial Management” 2008 at the University of Graz; from 2008 until 2012 university assistant at the Department of Business Education and Development; PhD degree in Business, Economics and Social Sciences (dissertation: “Financial Flexibility – Corporate Investment Decisions when Capital Markets are not frictionless”). Has been working for Reval Austria in the Product Management since 2012; responsibilities: money markets; general ledger, midmarket initiatives and special bank applications; external lecturer at the University of Graz and FH Joanneum Graz; publications in national and international journals and lecturer at national and international conferences.

Wolf Brüning \ Otto Group

Principal UX Designer \ Otto Group

Wolf Brüning is Principal UX Designer at the User Experience & Design Team of, Germany’s second largest e-commerce site. With his colleagues he is responsible for the interaction design of the company’s self-developed e-commerce platform. Wolf is also author and co-founder of the UX and product management blog “”.


Wolfgang Richter \ JIPP.IT


Dr. Wolfgang Richter has been working in IT for about 20 years in different roles. He started his career in 3rd level support. He participated in many projects as requirements engineer, software engineer, project manager, program manager, Scrum Master and Product Owner. In line-management he held positions in middle and upper management. His professional career led him from Europe to the USA, to Australia, and then back to Europe.

Wolfgang Zitz \ Magna Steyr Fahrzeugtechnik

Vice President Contract Manufacturing \ Magna Steyr Fahrzeugtechnik

Dr. Wolfgang Zitz finished his studies in chemical engineering at the technical university in Graz / Austria. He achieved his doctors degree in a study regarding waste water treatment. In 1992 he joined the Steyr Daimler Puch Fahrzeugtechnik as a technical assistant to the production manager for the Mercedes G-class. In the following years he took over more and more responsibilities in paint- and body-operations. He was part in numerous projects together with Chrysler, Mercedes Benz / AMG, Saab, BMW / Mini, Peugeot and Aston Martin. On November 1st, 2012 he was elected to lead all manufacturing operations at the Graz/A & Hambach/F facilities of the Magna Steyr Fahrzeugtechnik

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