Andreas Augustin \ Blue Tomato

Head of Webshop Development \ Blue Tomato

Andreas is the Head of Webshop Development at Blue Tomato. Together with his team, he is responsible for the development and operation of the online shop, which serves customers in more than 14 languages throughout Europe. Their every day life is to balance the constant introduction of new features and the improvement of the current platform around the always present challenges regarding customer experience, performance and backend optimisation. Before joining blue tomato, Andreas headed similar positions at international retail and engineering companies. He has more than 18 years experience in creating and maintaining online gaming and commerce platforms. He holds a MSc. in Software Development and Economics from the University of Graz.

Andreas Keinath \ BMW

Head of Concept Quality and Usability \ BMW

Andreas Keinath graduated with a degree in psychology from University of Regensburg in 1997. He received his doctorate from University of Technology in Chemnitz in 2003. After his PhD he started working at BMW Group Research and Technology and worked intensively on driver distraction and HMI design und evaluation. Since 2009 he is Head of Usability of the BMW Group. In this position he was responsible for the coordination of the scientific research of the international MINI E and BMW Active E projects. His research interests include automated driving, distraction research and HMI evaluation.

Anne Elisabeth Krüger \ Fraunhofer IAO

Researcher \ Fraunhofer IAO

Anne Elisabeth Krüger is working as a consultant and researcher at Fraunhofer IAO. Already during her studies of mechanical engineering (TU Darmstadt) she has been interested in the transdisciplinary field of human, technology and design within the product innovation process. At Ingvar Kamprad Design Center in Lund, she was able to deepen her knowledge in the product design area. In the course of her diploma, Design Thinking became interesting for her. As a result she decided to continue studying at the in Potsdam. Additional to that she became a certified Lego® Serious-Play®-Trainer.


Her main interest at Fraunhofer IAO is the development and application of the new innovation approach „Building Ideas“ in research and industry. The new approach is based on aspects of Design Thinking, Lego® Serious-Play® and User Driven Innovation.

Ben Anyasodo \ Jaguar Land Rover

Research Engineer (Human Factors) \ Jaguar Land Rover

Ben is Human Factors/ Usability Expert with vast experience in incar HMI and Digital systems UX. Ben currently works as a Specialist Researcher in the Human Machine Interface Group in Jaguar Land Rover looking in Driver Vehicle Interactions, Technologies and Simulations. He has led many Technology Strategy Projects in the Global Dealer Operations space in Jaguar Land Rover, before joining the Research Team. Ben has been active in the area of research into Vehicle Technologies with focus on Human-Machine Interaction, Usability & User Experience, User-Centred Design, Cognitive Ergonomics and Psychological aspects of Design. Recent achievements include delivering the HMI strategy for major HMI projects like Multimodal User Interfaces Research, intelligent in car communication and Advanced User Input techniques. He is also currently leading key work packages with the Human Centred Design Institute at the Brunel University in a collaborative research project. He has a degree in Physics& Applied Physics, MSc in Computer Science (Specialising in HCI) and ongoin PhD in Human Factors at the University of Nottingham.

Outside of work, Ben is a NLP Master Practitioner & Hypnotherapist. He is also a passionate Classical Musician.

Benedikt Salzbrunn \ UAS Technikum Wien

director of the master’s degree program \ UAS Technikum Wien

Benedikt is program director of the master’s degree program User Experience Management at the University of Applied Sciences Technikum Wien. He also co-founded the university’s usability lab in 2006 and supported as well as lead several research projects. Benedikt is part of the IEEE workgroup on personal health device communication and was a major contributor as well as vice chair of the “Overview” part of the IEEE Standard 11073-00103-2012.


Benedikt holds a bachelor’s degree in computer science as well as a master’s degree in information management and computer security, he focuses his research on realistic user testing, usability lab design and eye tracking.

Christian Waitzinger \ SapientNitro

VP, Executive Creative Director Continental Europe \ SapientNitro

With over 20 years worth of premium creative and design experience, Waitzinger currently serves as Executive Creative Director for Continental Europe. As ECD, Waitzinger oversees the entire creative department for Continental Europe and leads strategy and creative execution for all customer experiences and digital campaigns with a focus on Omni-Channel Experience Design, Immersive Digital Environments, Mobile, Retail and Emerging Experiences as well as Digital, Mobile and Social Content Experiences.


Over the course of the last 20 years as an experience designer he has worked with some of the world’s leading brands. As a graphic designer by trade he is an advocate for excellent design and champion for the user. His teams have designed and delivered groundbreaking and award winning work for brands like Sony, Disney Parks & Resorts, Target, Ferrari, Verizon Wireless, Singapore Airlines, MasterCard, Hermes, Marc Jacobs, Diesel, MSNBC, Unilever, American Eagle Outfitters or WWE, to name a few.

Prior to joining SapientNitro, Waitzinger held many creative positions for Sapient Corporation with stints in Munich, London, Los Angeles, Miami or Singapore. In his previous role he served 5+ years as the Executive Creative Director for the flagship office in New York where he oversaw the entire creative department.

Waitzinger holds a Bachelor of Graphic Design from the Merz Akademie in Stuttgart and an MA of European media from the University of Portsmouth.

Christoph Schreiner \ Niceshops

CEO \ Niceshops

Christoph is a CEO at niceshops, where he and his team are responsible for usability and user experience on all niceshops websites. currently runs more than 16 online shops and has an online prescence in almost every european country. Niceshops is one of Austria’s fastest growing e-commerce only companies.
Christoph studied Business Administration in Graz, Austria. He also studied at the Sam M. Walton College of Business in the United States and specialized in Marketing and International Business Management. He has ten years of experience in digital business, including: founding his own e-commerce company (, consulting with, and buying, founding and developing companies for Styria Digital Holding. Due to his varied background, he has a lot of experience in different business models.

Clemens Lutsch \ Centigrade GmbH

Head of UX Strategy \ Centigrade GmbH

Clemens Lutsch, Head of UX Strategy at Centigrade. He was UX Manager at Microsoft. He works since 1994 in the field Usability / User Experience. He manages and develops strategic User Experience in the wide Microsoft partner ecosystem. The industrial anthropologist and trainer collaborates on a number of international standards in User Experience and Usability, Clemens was also in the Board of the GermanUPA for 2 years. He is editor of ISO 9241 Ergonomics of human-system interaction — Part 161: Guidance on visual user-interface elements and member of the Certification Counsel at Fraunhofer Institute.

Craig Tomlin \ WCT & Associates, LLC.

UX Research Consultant \ WCT & Associates, LLC.

Craig Tomlin is a leading UX researcher and Conversion Rate Optimization consultant. He is a Certified Usability Analyst with over 25 years experience in UX research and conversion rate optimization. He has improved websites and apps for firms like AT&T, BlackBerry, Disney, IBM, Kodak, Virgin Media, Verizon, Zurich Insurance Company and many more. He is the former President of the User Experience Professional’s Association Austin chapter. He tweets and blogs extensively about UX, Usability and Conversion Optimization on Twitter @ctomlin and on his website.

Damjan Obal \

Team Lead User Experience \

I’m a product designer and design researcher currently leading the UX team at
On my quest to change the world, I designed products for tiny startups as well as the big guys like Bosch, CNN, Deutsche Bahn, United Arab Emirates and Mayo Clinic.
As a researcher, I traveled the world and defended my Computer Science PhD. As an entrepreneur, I founded a VC-backed startup that helps small business tell their stories, and a UX & Design studio. As a curious design dude, I felt my shoes and geek about Terry Pratchett.

Eustachius Kreimer \ BlueTomato

Director of IT \ BlueTomato

Eustachius is engaged as Director of IT, Development and Customer Service at Blue Tomato. The development of Omni-channel solutions and progression towards a seamless customer experience for different screen sizes is currently the focus of work. Eustachius has graduated from the University of Graz in 1999 (Business Administration/Information Management) and joined Blue Tomato in 2010. Before he worked mainly in the Media and Telco business.  He is a passionate snowboarder, married and has three children.

Fritz Øhlenschlæger \ LEGO Group

User Experience Director Corporate IT \ LEGO Group

With a background from Marketing and more than 20 years of experience in building organizations and implementing new ways of working, Fritz Øhlenschlæger currently drives the Internal Facing UX Strategy at The LEGO Group. Before joining The LEGO Group, he held various managerial positions in the Marketing and Graphical Industry.
Building the UX organization and over time enabling the full IT Organization of 500 people to perform high quality UX in the development of The LEGO Groups internal applications is key to his current work. Fritz and his Team drives the adoption of the UX Mindset in The LEGO Groups Corporate IT organization. That includes a cultural change in the way software is developed, teaching the organization and displaying the benefits of UX.

Gerald Christian Schlögl \ Miles & More GmbH

Director Award Program & Airline Partnerships \ Miles & More GmbH

Since 2012 he has held various positions at Miles & More. Up until 2014 he was in charge of Miles & More’s strategy division where he had a leading role in the spin-off of the Miles & More loyalty program into an independent company. He also played a crucial role in defining the company’s strategy, including the realignment of the loyalty program. Additionally, he had also been responsible for identifying new products, business models and further growth opportunities.

Currently he is in charge of Miles & More’s Program Development as well as managing all Miles & More airline partnerships. This includes identifying and realizing new loyalty aspects, program features and products. In this regard he personally drives digital transformation for Miles & More forward.

Prior to joining Miles & More he worked in the consulting industry for five years. Working on various projects including companies such as Siemens, Daimler and Red Bull Media House helped him getting an extensive insight into the industry. During his time at Red Bull Media House he got valuable insights into the vision and philosophy of Content Marketing.

He studied at university of Graz and Gothenburg and is a graduate in Business Administration (M.Sc.).

Jan Jursa \

Team Lead Conceptual- & UI Design \

Born in Prague Jan Jursa works and lives in Berlin since many years now. Jan is Team Lead Conceptual- & UI Design at a big e-commerce and shopping platform. Interaction Design best practices, Usability and styleguides belong to Jan’s daily business, just as ongoing task such as understanding customer needs and fighting feature creep.

In addition to his day job Jan hosts a Design & Marketing podcast (Abends in der Kreativwirtschaft), runs a Design Blog (Designbrief) and tweets about UX-relevant stuff (@IATV).

Jeff Gothelf \ Jeff Gothelf

CEO \ Jeff Gothelf

I help companies and organizations build better products and cultures. Through worldwide keynotes and workshops, I’ve helped teams figure out the best way to utilize cross-functional collaboration, product strategy and experimentation and agile-friendly product design to ensure their ideas are found, designed and developed in a way the market welcomes.

I impress on audiences, internal and at conferences, the need for a culture of continuous learning while maintaining empowerment for the teams building your products and services.


Author of O’Reilly book Lean UX: Applying lean principles to improve user experience, which came out in March 2013 and has sold nearly 40,000 copies to date.

Joe Lanzisero \ Creative Consultant

Former Creative Executive, Senior Vice President \ Creative Consultant

Former Creative Executive, Senior Vice President, Hong Kong Disneyland & Disney Cruise Line Portfolios Walt Disney Imagineering


With more than three decades of Disney experience, Joe Lanzisero is well equipped for his role as creative executive in charge of projects for Walt Disney Imagineering. Working with teams of artists, writers, architects and engineers, he serves as the eyes and artistic conscience of a project from conception through completion.


Joe was responsible for the creative development of the two newest ships for the Disney Cruise Line, and oversaw the teams that designed these new state-of-the-art ships (Disney Dream and Disney Fantasy) which launched in 2011 and 2012 respectively. Many features such as the innovative dinner show “Animation Magic” and the inclusion of an onboard water coaster (the AquaDuck) are cruise industry firsts.


At Hong Kong Disneyland, Joe oversaw the expansion of the park by more than 20 percent over a three-year period. The additions of three new lands – Toy Story Land, Grizzly Gulch and most recently, Mystic Point, adds more excitement and fun for guests of all ages.


Lanzisero began his Disney career in 1979 in Feature Animation (now Walt Disney Animation Studios), working on the animation, special effects, storyboarding and story development of numerous features, shorts and special project. He came to Imagineering in 1987 as a concept designer and was on the design teams for Disney’s Typhoon Lagoon Water Park at Walt Disney World, Critter Country at Disneyland, and Phantom Manor at Disneyland Paris.


In 1991, Lanzisero was promoted to senior concept designer and immediately plunged into the development of Mickey’s Toontown, the wacky cartoon “community” that opened at Disneyland Park in 1993. He also developed the concept for Roger Rabbit’s Car Toon Spin, a wild and funny dark ride that opened in Mickey’s Toontown the following year. Lanzisero also supervised the concept design for the Tokyo Disneyland version of Toontown that opened in 1996.


Before joining the Tokyo Disneyland project team in 1999, he developed the concept for Fantasia Gardens and WinterSummerland, a pair of unique miniature golf courses at the Walt Disney World Resort in Florida. Another new venture, Disney Cruise Line, benefited from his work on children’s spaces and activities. And he was behind the conceptual design and development of DisneyFest, a unique Disney entertainment venue that traveled throughout the Far East and South America.


In 2001 Joe was promoted to creative vice president for Tokyo Disney Resort, charged with overseeing all design in Tokyo. For Tokyo Disney Resort, he worked on such attractions as Pooh’s Hunny Hunt, Toontown, Critter Country and Splash Mountain. He did the concept development for Mermaid Lagoon and Arabian Coast in Tokyo DisneySea as well as many other projects. He directed the creative development of Tower of Terror attraction and Monsters, Inc. Ride and Go Seek. In March 2007, Joe was promoted to creative senior vice president with the added responsibilities of overseeing all design for Hong Kong Disneyland, including leading the design of a major three-land expansion of the park.


A member of the first graduating class of the Walt Disney Character Animation program at California Institute of the Arts in 1979, Lanzisero developed his artistic talents with old-time Disney professionals. He applied his education as a teacher at the Otis Art Institute and in the animation industry before joining The Walt Disney Company.

Jorrin Quest \ SurveyParrot and LeanCRO

CEO \ SurveyParrot and LeanCRO

Jorrin, founder of SurveyParrot and LeanCRO, moved from aesthetic design to data driven ux and conversion optimization. He has studied Computer Science, Business Information Technology and Marketing at the University of Applied Sciences in Utrecht, The Netherlands. At InterRail he introduced customer journey optimization across all departments. Now he works at Online Dialogue with an award winning team of data-, psychology- and ux specialists and has a blast working for clients such as Hostelworld, T-Mobile, Conrad, Ebay and Aftonbladet. With over 6 years of expertise in conversion optimization, persuasion design and a coder’s background he is all about the lean, no-nonsense and scientific approach.

Juho Paasonen \ Zalando

UX Lead \ Zalando

I’m an Experience Design handyman, who is most in his element when building and fostering happy creative teams. Over my 17-year career, I’ve had the chance to rack up a rare mix of UX design, creative direction, and design program management experience, both agency and client side. My past includes positions in Grey Interactive, Nokia Design, Sulake (best known for the virtual world Habbo Hotel), Comptel, and most recently Zalando, where I work as the UX Lead of fleek (

During the recent years, I’ve also roamed organisations as a freelance Cultural Change Agent, specialising in helping companies and non-profits of all sizes with the large-scale change management that needs to happen when shifting to the next gear in human-centered practices.

I believe that good design practice is built on letting your inner child flourish and be inquisitive about the everyday events around us. I want to build experiences that draw their heart and soul from real conversations with real people. I also believe in fostering open dialogue within the design community. Above all else, however, I believe in having fun. Enjoy yourself, and you’re halfway there!

Kaveh Bazargan \ Shahid Beheshti (National) University of Iran

Assistant Professor in Human-Computer Interaction (HCI) Shahid Beheshti (National) University of Iran (SBU) \ Shahid Beheshti (National) University of Iran

Dr. Kaveh Bazargan is an Assistant Professor in Human-Computer Interaction (HCI) at the Department of Information Technology Management, Faculty of Management, Shahid Beheshti (National) University of Iran (SBU). He has been pedagogically pioneering and scientifically inspiring for hard-working students, equipping and motivating them with the necessary basic body of knowledge, who in return helped him envision and establish the HCI-UX LAB at SBU’s Department of Information Technology Management. As a Persian native, born in Geneva from an academic family, he has had the opportunity to experience the Swiss learning environment, quality of life, the scientific research precision and its international organizations. He has also learned the French Republican values such as “citoyanneté” during his high-school studies in French schools. He holds a Ph.D. in the HCI, a Master of Advanced Studies in Information Systems from the University of Geneva (UNIGE) and a Master’s degree in Applied Mathematics (ing. math. dipl. EPF) from the Swiss Federal Institute of Technology, Lausanne. He has worked in the areas of user experience (UX) research, usability measurement and evaluation, UX management, UX institutionalization, citizen’s experience evaluation, e-Government measurement and benchmarking since 2007.

He has the experience of applying information systems management in international organizations such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the International Federation of Red Cross and Red Crescent (IFRC). Furthermore, he has been actively involved with the World Usability Day Conference as well as the World Information Architecture Day Conference since 2011. Since 2014, he is also actively engaged, with the European Telecommunications Standards Institute Technical Committee on Human Factors. He believes information systems development should meet both organizational and socio-technical challenges & needs, thus all relevant human factors should be incorporated into the design process and system development life cycle, as early as possible.

His long-term multi-disciplinary research topics and focus areas reside in the intersection of research methods in human-computer interaction, human factors standards, sustainable development, socio-technical web systems and technologies, usability evaluation, user experience measurement, benchmarking and management. His vision and mission are: to analysis, understand, create and evaluate socio-technical systems that harmonizes with and improves human capabilities, goals, environments and experience for improved “citoyenneté”, social sustainability, shared values and quality of life.

Dr. Kaveh Bazargan is the Founding Chair of ACM SIGCHI Iran Chapter. This Chapter, formed in September 2014, is organized and has been operating exclusively for educational, scientific and technical purposes. Its mission is to advance the state of knowledge and practice in the field of human-computer interaction nationally. He is also serving as Vice Chair of ACM SIGCHI Research-Practice Interaction Community. The ACM SIGCHI Research-Practice Interaction Community is a bridge between research and practice in HCI, including all flavors thereof (user experience, usability, interaction design, information architecture …). This community aims to promote the exchange of information between researchers and practitioners, such that research and its results could be more accessible to practitioners and that practitioner’s information needs are conveyed to researchers.

Klaus Wresnik \ bit media e-solutions GmbH

Technical Project Manager \ bit media e-solutions GmbH

An ambitious and creative web-developer with extensive experience in UI/UX-design and web-development, evolving through great projects like cooperating with a space-technologies department, writing and presenting cross-device-software for the states of Austria, training practitioners and lecturers in development technologies and realizing UI/UX-tests and managing development and design of software modules as technical project manager of an innovative e-learning-system known as SITOS. Recent achievements with my current employer include the implementation of UI/UX-optimisations and a finished and tested integration-plan for an automated connection from SITOS to an open source software (frontend and backend).

Kwan Min Lee \ Sungkyunkwan University

Director, Interaction Science Research Center \ Sungkyunkwan University

Kwan Min LEE, Ph.D.
Professor, Department of Interaction Science
Director, Interaction Science Research Center
Sungkyunkwan University

Samsung Electronics, Seoul, S. Korea.
• Vice President, User Experience Group, Design Team, Visual Display Division (2013 –
• Director, Creative Lab (C-Lab), Future Strategy Team, Visual Display Division, (2014 –

• Chair, Communication and Technology (CAT) Division, International Communication
Association (ICA), 2012 – 2014.
• Vice President, Korean American Communication Association (KACA), 2005 – 2007.
• Associate Editor, MIT Press, Presence: Teleoperators and Virtual Environments. 2013 –

Editorial Board Members.
o Journal of Computer Mediated Communication
o Media Psychology
o Asian Journal of Communication
o International Journal of Human-Computer Interaction
o International Journal of Mobile and Blended Learning
o Advances in Journalism and Communication
o Human Communication Research (Previous)
o Journal of Communication (Previous)

Levy Sidney \ Volvo CE

Director of Design \ Volvo CE

13+ years of experience in product and service development.

A creative professional with excellent interpersonal and communication skills to lead teams and stakeholders to tangible results in multi-cultural settings






VOLVO CONSTRUCTION EQUIPMENT, Director of Design, (jan 2014-current)


-Responsible for the design groups (Road and Hauler, Excavator, Loader and HMI and Service Design)

-Champion globally the Service Design department that addresses all the customer touch points (on sales tools as well as nomadic devices) and defining the role and responsibility of different stakeholders

-Foster a good cooperation with the change management group at Volvo CE to show why the design group should be an important stakeholder of the development of customer solutions

-Co-developed the dual brand strategy between Volvo and its price competitive brands (SDLG and Terex)

-Prepared for the new generation machine with a new design language that is a modern evolution of our award winning product identity


VOLVO CONSTRUCTION EQUIPMENT, Team leader & Chief designer, (2012-jan 2014)

– Lead a team of designers & engineers responsible for the full range of road & hauler machinery globally

– Plan and track budget and resource need (from ideation to full working design model for 6 platforms)

– Create and implement global Volvo product development processes (inspired from the automotive) and best practices within the team

– Initiated and lead the human-machine interface development team and implement the usage of a common HMI platform company-wide globally

Marc Hassenzahl \ Folkwang University of the Arts

Professor for Experience Design \ Folkwang University of the Arts

Dr. Marc Hassenzahl is professor for Experience Design at the Folkwang University of the Arts in Essen, Germany. He combines profound psychological knowledge with a love for interaction design. With his group of designers and psychologists, he explores the theory and practice of designing pleasurable and transforming interactive technologies. Marc is author of “Experience Design. Technology for all the right reasons” and many peer-reviewed papers at the intersection of psychology, design research and interaction/industrial design.

Mario Schwaiger \ spintower technologies

CEO \ spintower technologies

Mario Schwaiger was born 1968 in Reutte/Tyrol and studied Information and Computer Engineering at the Technical University in Graz. He started his entrepreneurial career as a self-employed system developer in the production field where he gained his industrial experience especially in control and automation. Besides two additional companies Mario Schwaiger founded the company SPINTOWER in 2008 which focuses on the development of mobile and secure video collaboration solutions. The company won several prices for D.A.R.V.I.N, among other awards the Austrian State Prize 2015 in the category “Enterprise Services” and the World Summit Award 2016 of the United Nations.

Martin Wolf \ Labstore Europe

European Head \ Labstore Europe

Martin Wolf is Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

Matthias Peissner \ Fraunhofer

Head of the Competence Centre Human-Computer Interaction \ Fraunhofer

Dr.-Ing. Matthias Peissner is head of the Competence Centre Human-Computer Interaction. He has expert knowledge as a project leader in diverse areas like Multimodal User Interfaces, User Experience Engineering, and User Interaction in Intelligent Environments. He coordinates international research projects and has broad industrial experience from his work with companies like Bosch, Daimler, Deutsche Telekom, Deutsche Lufthansa, Infineon, KHS, etc. He is a member of the ISO TC159 SC4 WG5 and is one of the founders of the »German Usability Professionals Association e.V.« (G-UPA).

Michael Hanna \ Oil and Gas Industry

Management Systems Coordinator \ Oil and Gas Industry

Safety and Usability in the Oil and Gas Industry


Usability in the Oil and Gas worker is a matter of life and death.  Operational behaviors involving risk must be driven by procedures – that is the law.  Traditionally documents are well written and technically accurate but are not engineered for usability.  The results can be fatal.  Usability engineering save lives.  We can demonstrate, with real world examples, how usability engineering can reduce accidents.


Behavior driving procedures cannot be crafted with the traditional tools of technical writing.  Users are not readers. The pressures of regulatory compliance, process complexity, and a wide spectrum of risk require documents to compensate for human behavioral needs. By applying research about human behavior, the Petrochemical industry is adopting behavioral methodologies to make the workers safer and more efficient.  Safety and Usability cannot be separated.

Michael LaMarr \ NASA Armstrong

Lead Human Factors Engineer with Air Force and NASA \ NASA Armstrong

Michael is a California State University of Northridge graduate who holds a Master’s degree in Human Factors and Applied Psychology and a Bachelor’s of Arts in Psychology.

Michael is currently working as a lead human factors engineer at the Air Force and NASA Armstrong.   Experience ranges from live flight and simulator usability test planning, test execution, and test reporting on the unmanned, fighter, and training aircraft and ground collision avoidance systems.  User feedback and observations gathered have directly improved all systems involved with.

Outside of his normal work schedule Michael founded GradLift.  There he was responsible for competitive analysis, personas, user experience design, user and marketing research.  Michael also built up and leads a cross functional team of front-end and back-end developers, quality assurance engineer, visual designer, a marketing team, and a board of directors. was launched April 2016 and the user experience is constantly being looked at to ensure students are able to crowdfund money for future, present, and past student tuition expenses with ease.

Also, Michael is currently the Director of Programs for the non-profit organization User Experience Professional Association Los Angeles where he has put together events with leading user-experience professionals with audiences of 150+ and with live streamed events on the internet.

Michael also conducted user research with NASA AMES and Activision Blizzard (Band Hero: credited) while working on his graduate degree.

Page Clinton \ Heavey RF Group

UX Research Manager \ Heavey RF Group

Page has always been intrigued and driven by the challenge of understanding people, and then finding ways to communicate their needs, behaviours and motivations to product development teams to better enhance peoples’ lives. Her curiosity about how and why people do what they do, coupled with her passion for design and engineering led her into the field of design research many years ago. Graduating with a degree in industrial design and continued education in cognitive science and human computer interaction, Page merges knowledge, experience, and creativity to bring the voice of the end user to the design table on behalf of companies such as Medrad, Bayer, Vocollect, and presently Heavey RF Group.

Raffaella Roviglioni & Alessio Ricco \ Consultant & Carma Ltd

UX Researcher & Co-design facilitator \ Consultant & Carma Ltd

Raffaella is UX researcher and designer since 2009, Raffaella has a scientific background in agriculture and told her story towards UX at EuroIA 2012. She is based in Rome and works as a freelance consultant on national and international projects dealing with user research, usability testing, UX design, co-design and facilitation. She is also partner of Usertestlab and UX Fellows networks.

Amongst her clients: Fiat Chrysler Automobiles, Banca Credem, Sony, Fastweb, Erg, BNP Paribas and the European Commission.

In the UX/IA community, Raffaella coordinates the Rome UX Book Club and is a board member of the Italian Association for Information Architecture (Architecta). She is also Country Ambassador for Italy at EuroIA. In her spare time, she is a passionate fantasy reader, an appreciated cook and is a cosplayer exploring the Steampunk movement.


Twitter: @alessioricco
Alessio is a Software Designer, facilitator and ScrumMaster.
He spoke at several international events and conferences about mobile and UX.
As Improv actor he played in several improv comedy shows in Italy and at Edinburgh Fringe Festival in 2013.
He’s facilitator for the Codesign JAM-Roma and cofounder of the Cork UX Book Club.

Ramanujam Kalale \ Marenco Swisshelicopter AG

Team Leader Engineering / Avionics & Electrical System \ Marenco Swisshelicopter AG

Ramanujam Kalale is an aerospace professional with more than 10 years of aviation industry  experience conversant with the full product life cycle for Civil Aerospace (fixed wing and rotorcraft) systems, completion programs with a broad experience in aircraft system definition, design, development, integration, ground testing, flight testing, safety analysis, system requirements capture, equipment design evaluation and selection, environmental qualification & testing and certification documentation.


Currently he is the Team Leader of the Avionics and Electrical Systems at Marenco Swiss Helicopter, responsible for the complete avionics and electrical systems on the SKYe SH09 helicopter with regards to:

  • Project and team management.
  • Development and integration of all avionic systems (PFD, MFD, air data computer, navigation and communication systems, various system sensors, aircraft wiring, power generation and distribution systems etc)
  • Testing and certification of the above systems on the helicopter
  • Drafting and review of all system requirements documents, system description engineering reports, ground and flight test documentation and certification assistance to the certification team.


Concurrently, he is also the Human Factors Lead Engineer, responsible for HF/HMI issues in the design of cockpit on the SKYe SH09 Single engine helicopter with the following responsibilities

  • Coordinator and lead engineer at the CAWG (Cockpit Assessment and Working Group)
  • On ground cockpit assessments with the chief pilot and EASA experts
  • Pilot work load assessments in normal and abnormal flight conditions
  • Ergonomy, reachability and visibility considerations in design and layout on the helicopter

Ramy Nassar \ Architech

Director of Service Innovation \ Architech

Ramy is an engineer, an artist and a maker, living in Toronto, Canada. As Architech’s Director of Service Innovation, Ramy focuses on promoting the practice of Service Design, mentoring internal teams and working with clients to create innovative & differentiated customer experiences. Working at the intersection of Service Design and the Internet of Things, he pushes the boundaries of how technology can integrate with everyday experiences.

With a background in computer engineering, Ramy has straddled technical and business-oriented roles, ranging from grassroots startups to some of Canada’s largest technology companies. He has worked on the cutting of edge of the technology & design industry for the past decade.

Ramy is the director and co-host of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens, TEDxCarthage and TEDxBeaconStreet. Ramy’s photography has been featured in a number of Canadian publications and two independent exhibitions. @ramynassar

Russ Wilson \ Google

Director & Head of Design for Google Cloud Platform \ Google

Russ Wilson joined Google as Director & Head of Design for Google Cloud Platform in March 2016. Russ Wilson joined Microsoft in December 2013 as a Partner Director and Head of Design for Business Intelligence, a collection of products and services that enable you to visualize data, share discoveries, and collaborate in intuitive new ways.

Prior to Microsoft, Russ was the founder and Director of IBM’s Mobile Innovation Lab. The mission of the lab is to identify disruptive mobile technologies and trends and transform them into new products and solutions that deliver significant value to individuals and companies.

Russ also served as the Head of Design for IBM’s Application and Integration Middleware business unit, providing design leadership for Websphere, MobileFirst, Pure, IoT, and SmarterProcess. As one of IBM’s new Design Executives, Russ helped to teach and evangelize design thinking throughout IBM, and influence a new era in software product development.

Prior to IBM, Russ was the worldwide Senior Vice President of User Experience at CA Technologies where he led the development of an enterprise-wide design language and a common application platform. Russ joined CA as part of the acquisition of NetQoS, where Russell was one of the original executives.

Russ is a serial entrepreneur, an experienced executive, and has proven success in both startups and large companies. His interests include approaches to innovation, user experience design, rapid prototyping, and team building.

Sabrina Duda \ Shop Direct

UX Researcher \ Shop Direct

Sabrina is currently working as a UX researcher at Shop Direct (,, in Liverpool, UK. Shop Direct is the UK’s second largest online retailer and 60% of sales come from mobile devices.

Sabrina studied Psychology at Humboldt University in Berlin specializing in Engineering Psychology and Cognitive Ergonomics. She has been active in user experience research since 1998 and founded the user and brand research agency “eye square” in Berlin and has been in the organizing team “World Usability Day Berlin”. In 2015 she moved to the UK and worked for ThoughtWorks.

» Mobile UX Retail « on Tuesday 10:00

Talia Lavie \ HPE Software

Leads the UX and Design of Lifecycle Management group \ HPE Software

With over 15 years of experience, Dr. Talia Lavie currently leads the UX and Design of Lifecycle Management group at HPE Software. She oversees the UX and design of one of the leading applications in the HPE software portfolio. She’s currently driving innovation, UX strategy and methodology across the entire product line by pushing the next generation products in new directions.
Talia also served as a lecturer in Human-Computer-Interaction courses at Ben-Gurion University and Tel-Aviv University. As a researcher she worked on numerous research projects on behalf of companies such as GM, Deutsche Telekom at TLabs@bgu and BMW. Her research focused on topics as adaptive and personalized systems, visualization techniques, usability and web aesthetics. She published over 10 articles on those subjects.
Talia was also the co-president of the Israeli Branch of UXPA (User Experience Professional Association).

Theodor Zeh \ Frequentis

Human Factors Director \ Frequentis

Theodor Zeh is working in the design of mission critical HMIs since 25 years. Starting from Voice Communication touch panels at the beginning up to complete control room optimisation today. His approach was always user centric and focusses on the well-being of users  – resulting in high productive control rooms – today.

Thomas Hartwig & Peter Astbury \ Telegraph Media Group

Lead UX Designer & UX Designer \ Telegraph Media Group

Lead UX Designer & UX Designer/Student Telegraph Media Group & Loughborough University Thomas is one of the Lead UX Designers at The Telegraph, the UK based broadsheet newspaper. He is part of a multi disciplinary team of UX Designers, Researchers and Prototypers who are passionate about building the best possible digital products for The Telegraph readers and editorial staff. Most recently Thomas has worked on the re-platform and re-design of the website and style guide documenting its modular design framework. Thomas has worked in digital design for over 15 years and has delivered projects for major player in the publishing industry including Sky, News Corp, The Times Higher Education and The Daily Mirror before joining The Telegraph.


Peter came to The Telegraph in London after two years at Loughborough University studying Industrial Design & Technology. He quickly became an integral part of their UX team, working on key projects including the website re-platforming. He also handled the design of their Style Guide, a living, code-based tool documenting the modular design framework. Using his Industrial Design background, Peter strives to learn and ultimately create the best digital product outcome for both user and business.

Willy Lai \ Internet & Emerging Technologies, Silicon Valley

Director of Design \ Internet & Emerging Technologies, Silicon Valley

Willy Lai, Director of User Experience Design, Internet and Emerging Technologies, Silicon Valley

With a career spanning over two decades, Willy Lai has led user experience design for many of the most recognized companies in technology.  Most recently, Willy led design for Milk Music, Samsung’s new multi-device streaming radio app.  Prior to Samsung, Willy led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley.  His designs are strategically aligned to meet user needs and business goals, and have garnered many industry awards.  His body of work includes in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, and Web.  Willy is profiled in the 2014 Anniversary / Inspiration Issue of Design Bureau magazine.

Willy is a Design Mentor at Stanford University and teaches user experience design at UC Berkeley Extension.  He has also guest lectured at Academy of Art University and UCSC Extension Silicon Valley, where he taught user experience design and serves on their Advisory Board.  Willy holds a degree in Architecture from UC Berkeley’s College of Environmental Design.

Yasushi Kusume \ IKEA

New business and innovation \ IKEA

Brand and Innovation Designer, Autor, Speaker, Lecturer

‘I believe a brand is what people ‘feel’ it is, and that it is the enduring role of Design to ensure we make the right emotional connection between a brand and its audience. By creating an emotional connection, I strongly believe Design can build relationships based on trust and love’.

Yasushi Kusume has over 25 years’ experience in the design profession. He has lead brand and innovation design for household names like of IKEA, Electrolux and Philips.

At IKEA, he leads company new business and innovation activity by creating company vision of the future and incubation of new business opportunities.

Prior to IKEA, Yasushi was Vice President of Brand Design Identity & Experience, and of Competence Development, for Electrolux Group Design at AB Electrolux. There he was responsible for the on-going orchestration and creation of a design identity for the Electrolux brands. This entails not only creating a full brand experience for the company’s products, services and touch points but also driving the development of all design competencies relevant to the continuing competitive power of Electrolux Group Design.

Before he joined Electrolux, Yasushi Kusume was Vice President of Brand Design and Creative Direction for Philips Design at Royal Philips Electronics. Among his responsibilities were the direction and leadership of Philips’s brand design and creative direction management. He also directed various brand-related, mission critical projects for Philips worldwide, such as Next Simplicity, Simplicity Event, and Company Design Identity.

He is co-author of the article Empowering Creativity in the book Sustainability Challenges and Solutions at the base of the Pyramid (Greenleaf Publishing, 2008) and the book Brand Romance (Palgrave Macmillan, 2013)

In 1985, he became a Bachelor of Fine Art, Craft & Product Design Major at Musashino Art University, Tokyo, Japan. He then added to this in 1989 by becoming a Bachelor of Science with Honours in product design, at the Art Center College of Design Pasadena, California, USA.

Yury Vetrov \

Team Lead User Experience \

I’m leading a Portal UX design team at Mail.Ru Group, one of two largest Russian internet companies with ~150 mln monthly users. We work on 20 products with a lot of mobile/tablet versions and apps for popular platforms. I had a UX consultancy before (UI Modeling Company). I run a blog on UX Strategy in Russian —, one of the most popular UX communities here —, and publish on Smashing Magazine and UXMatters.

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