Akar Şümşet \ Global fintech company Ozan

Head of UX & PM \ Global fintech company Ozan

Akar Sumset is the Head of UX & PM for a global fintech company Ozan. He’s also a consultant, a blogger for Webrazzi.com, and does workshops on Gamification and UX Design. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering.

Some companies he consulted; Coca Cola, Vodafone, Turkcell (Turkish Telco Giant), Akbank (Leading Turkish Bank) etc. and some startups including Zeplin.io (During his time at Startupbootcamp)

Alexey Kopylov \ Kaspersky Lab

UX Expert \ Kaspersky Lab

I’m UX Expert at Kaspersky Lab – the big Russia (and international) security solution provider. There I help the Design and Usability department to create usable and unified security solutions. I have 17 years experience in this field and I’m ex cofounder of the oldest Russian UX consultancy company UIDesign Group (uidg.ru) which is the member of UXalliance. Also I’m ex Wargaming UX Global director where I worked on unified player experience. My professional interests include conceptual design, service design, and IoT. I participated in translations of UX books into Russian like both books of Alan Cooper, J.J. Garrett book and others.

Angela Castronovo \ CosmosDirekt (Generali Group)

UX Designer and Researcher \ CosmosDirekt (Generali Group)

Dr. Angela Castronovo is a psychologist with over 10 years’ experience in UX research and design. She has been working in several research projects as well as in diverse applied fields. Starting in the automotive domain in 2006, she has been working for BMW, with a special focus on evaluating camera-based driver assistance systems. After finishing her studies at Saarland University in 2009, she started working full-time in the Intelligent User Interfaces Department at the German Research Center for Artificial Intelligence (DFKI). There, she focused especially on the design and evaluation of multimodal in-car interfaces. She has analyzed driving performance and driver distraction in dozens of driving simulator studies – for industry partners as well as for national and international publicly-funded projects. In 2014, she finished her PhD on crossmodal semantic priming in the automotive context and, besides, she gave birth to her little son. Since 2015 she has been working for the online unit of CosmosDirekt, which is a primary insurance belonging to the world-wide Generali Group. She is now working as a UX researcher and designer in interdisciplinary, agile software development teams. Moreover, she contributes to a cross-functional Conversion Rate Optimization Team.

Bastian Weber \ m-pathy

» Why AB-Tests are just part of the story « on Wednesday 14:10

Bruce Horn \ Intel Fellow

Chief Technical Officer \ Intel Fellow

Bruce Horn is an Intel Fellow and Chief Technical Officer for the Saffron Technology Group, part of the New Technology Group (NTG) at Intel Corporation. He is responsible for driving new applications and uses for Saffron’s memory-based reasoning system, a fundamentally new approach in the development of intelligent personal devices and systems. 

Previous to joining Intel, Dr. Horn was Principal Research Software Development Engineer at Microsoft Corp. where he worked on the creation and deployment of Natural Language systems for Bing, Microsoft’s search engine. Before joining Microsoft, he was at Powerset Inc. where he was responsible for the computational infrastructure of the Powerset Natural Language Search System.

Horn is most widely known for his work at Apple, where he created and developed the Macintosh Finder – the first widely-used desktop graphical user interface. He began his career as a member of the Learning Research Group at the Xerox Palo Alto Research Center, where he contributed to several implementations of the Smalltalk virtual machine.

Horn earned a B.S. In Mathematical Sciences from Stanford University in 1981, and an M.S. And Ph.D. In Computer Science from Carnegie-Mellon University in 1994.

Carrie Yury \ BeyondCurious

Vice President, Experience Research \ BeyondCurious

With almost 20 years of experience, Yury currently heads up the Experience Research & Strategy practice of innovation agency BeyondCurious. At BeyondCurious she developed the sprint-based Agile Research methodology that helps BeyondCurious’ Fortune 1000 clients innovate at speed.


Yury has expertise directing both national and international quant and qual research projects across a range of industries, including automotive, health care, CPG, and high tech. Her work has ranged from highly strategic, conceptual projects like understanding the future of mobile consumer electronics to in-depth UX research for product design. She has worked with top brands including Lexus, Sonos, Nissan, Ford, Sony, Cisco, and HP, helping build brand and business strategies, craft user experience, and direct product design, including experiences that merge the physical and digital, such as BeyondCurious’ recent work helping Sonos launch its flagship store.


Yury is passionate about research and strategy because she believes that by understanding people’s beliefs, behaviors, and motivations, she can help create solutions that make people’s lives better. She is also a nationally exhibited fine artist, whose work is included in numerous collections, including the permanent collection of the Los Angeles County Museum of Art (LACMA).  She brings her creative approach to conceptualizing and solving problems with her to the consulting field.


Yury holds an MFA from University of California, Irvine, and an A.M. from the University of Chicago.

» Managing Agile Research « on Wednesday 13:15

Christofer Haus \ eye square

Research Consultant \ eye square

Christofer Haus is a psychologist and UX research consultant, currently working at Berlin-based agency eye square, a leader in implicit research methods.

He has an academic background in emotion and clinical psychology and used virtual reality technologies to conduct experimental research.

At eye square he consults a broad spectrum of clients, both national and international, ranging from small businesses to global players, by utilizing qualitative and quantitative approaches.

He specializes in customer experience research, automotive applications and innovative research techniques.

Clemens Lutsch & Frederic Frieß \ Centigrade GmbH

Head of UX Strategy - Senior Design Engineer \ Centigrade GmbH

Clemens Lutsch

Clemens Lutsch is Head of UX Strategy and Branch Manager Munich Office at Centigrade GmbH. He started working in the Usability / User Experience field in 1994 on projects in construction software, finance, insurance and healthcare. After working in Digital Agencies, Siemens and Microsoft, he joined Centigrade in 2016. Clemens manages and develops the area of strategic User Experience enterprise customers, an area that embraces new approaches in innovation management, organization development and the integration of human-centred design in corporate culture. The industrial anthropologist and trainer is accredited expert at DIN and ISO, working on a number of international standards in User Experience and Usability, recently as editor of ISO 9241 — Part 161: Guidance on visual user-interface elements. For two years, Clemens Lutsch was acting board member of the GermanUPA. He is a member of the Certification Counsel at Fraunhofer Institute.

Frederic Frieß

As Senior Design Engineer at Centigrade, Frederic’s works starts where visualization and implementation meet with a special focus on 3D and next generation UI Technologies. With many years of experience in this field, he is engaged in the disciplines of Virtual Reality, Augmented Reality, 3D design engineering and motion design. Frederic Frieß studied at the Universities of Applied Science in Wiesbaden and Trier and works at the Centigrade branch office in Frankfurt, where he realizes intuitive and immersive experiences for industrial scenarios.

Dinoop Dayanand \ Walmart Labs

Sr. Architect - UX Design \ Walmart Labs

Dinoop Dayanand is an accomplished designer having more than 7 years experience in UX. Presently he is working as Sr Architect – UX design at Walmart Labs, India and is focusing on multiple products that span across Consumer and Enterprise applications. He has a keen interest in VR/AR and has been researching and exploring in the field so as to enhance the experience of shopping in the future.

Prior to joining Walmart Labs, he was Sr. Interaction designer with Yahoo! where he had worked on multiple products like Small business, Finance, Games and Music, bringing them to a new platform and aligning them with the vision of the company.


» Designing for V-Commerce « on Thursday 11:05

Fredrik Gundelsweiler \ Zühlke

Consultant Augmented Reality/Virtual Reality \ Zühlke

Dr. Fredrik Gundelsweiler graduated as member of the workgroup for human-computer interaction at the University Konstanz. After building up a startup in the field of augmented reality he changed to Zühlke Engineering AG as a UX Lead Consultant. Here he is in charge of the topics augmented, mixed and virtual reality. Fredrik leads teams developing mixed reality applications and has a special focus on usability and user experience. His further topics include the business potential of mixed reality, digital transformation and disruptive technologies.

» Welcome to the world of holograms « on Thursday 09:30

Ian P. Worley \ Morgan Stanley

Digital Product Strategist and Design Leader \ Morgan Stanley

Ian is an award-winning digital product strategist & design leader with over 20 years of experience helping companies leverage emerging technologies to create innovative digital products and services. Ian specialises in utilising User Research and Design Thinking techniques to generate compelling insights that are brought to life through an iterative Human-Centred Design process.  A passionate innovator, Ian has lead high-performance, cross-disciplinary teams that have delivered ground-breaking digital products and services in industries spanning media and entertainment, mobile services, travel, e-commerce and finance.

Until recently, Ian was Global Head of User Experience and Design at Morgan Stanley, where for over 7 years he led a team of talented design professionals developing next-generation client-facing and internal software, including Morgan Stanley Matrix, an award-winning product which continues to set new standards for interface design and customer experience in Financial Services.

Previous to that he was Director of User Experience at Flow Interactive, one of the first User-Centred Research and Design Strategy consultancies in the UK, where he helped companies harness the power of customer insight to develop innovative products and services.



Twitter:  @iworley

Linkedin:  ianworley

Company:  Morgan Stanley

Iiro Lindborg \ Rolls-Royce

General Manager – Remote & Autonomous Solutions \ Rolls-Royce

Iiro Lindborg joined Rolls-Royce in 2005 and held various roles including Development Project Manager and Technical Product Manager, previous to his current role as General Manager of Remote and Autonomous Operations. Iiro holds a degree in ‘Automation and Electrical Engineering’ from Vaasa University of Applied Sciences.

During his time at Rolls-Royce, Iiro has worked on the development of Propulsion, Steering Gear and Waterjet Control Solutions. He has also run the development of Future Bridge and Unmanned Vessel Remote Operations Center concepts. In his current role he leads the Remote and Autonomous Operations business of Rolls-Royce Marine.

James Edward Marks \ Mixed Up Reality Experiences Tinkerer

Double Me \ Mixed Up Reality Experiences Tinkerer

Experimental new media provocateur, transformative technology tinkerer, award-winning social video edutainment & immersive mixed up reality arts maker. Over 20 years of hands-on experience with alt. / pop culture branded & unbranded entertainment.

“Small Pebble People are people who know that small pebbles, when they’re dropped in the ocean, will immediately affect the ocean of the whole wide world.

Don’t throw a big stone. It scares people and creates repercussions.

Just drop a small pebble.
We’ll keep doing it. Together.
That’s how the world gets changed…by Small Pebble People.
We change, and the world changes.”

Yoko Ono Lennon, The WAR IS OVER! Campaign

2016 Worlds First HoloPortal™ Launch & HoloLens Mixed Reality Fashion Show Experience
2016 The Webby Awards Official Honoree for VR: Gaming, Interactive or Real-Time
2016 The Lovie Awards VR Shortlisted
2016 Co-founder #HACKSTOCK Immersive Arts Festival – UKs First Free Public VR Film Festival
2016 Tribeca Film Festival, Milano Film Fest. Feature Documentary ‘The Banksy Job’ Exec Producer
2016 Modern Panic VII Official Live Artist Selection
2016 BAFTA VR Advisory Group Associate Member
2015 World RecordSetter #HackThePlanet VR: Live At MCM London Comic Con
2013 Ashens & The Quest For The Game Child Movie “YouTube: Geek Week” Exec Producer
2012 Chartered Institute of Marketing (Not For Profit & Overall Winner) Excellence Awards:
‘British Red Cross – Social Video For Social Good’
2012 New Media Age Awards 2012 – Best Use Of Viral Marketing Finalist (Harry Partridge & Skyrim)
2012 MCV Awards 2012 – Best Use Of Social Media Finalist (Harry Partridge & Skyrim)

Jan Radanitsch \ Smarter Ecommerce GmbH

Owner \ Smarter Ecommerce GmbH

Jan has been in the Internet industry since 1999. He is the founder and CEO of Smarter Ecommerce GmbH (smec).

Smec develops special software for Google AdWords text display generation and automation from product data feeds. Smec is today one of the most important suppliers in the DACH region. Since 2014, smec has been developing the first fully automatic bid management specifically for Google Shopping Ads – Whoop! – as a rapidly growing SaaS (Software as a Service) model. Jan and his team look after over 200 customers like CEWE, BIPA, Reichelt or Wein & Co.

Jan studied social economy at the JKU Linz and was the managing director of the data force IT Consulting GmbH prior to the founding of smec. As an e-commerce specialist, he often speaks at international conferences and congresses such as SMX Munich, SMX London, Bevh Hamburg, ECOM Berlin or Werbeplanung Summit in Vienna, or moderates specialist events such as the mail-order day or ecom World Vienna. Since 2014, he has been managing the E-Commerce Management diploma course at the advertising academy at WIFI Vienna. He is a juror at departure and AWS and shares his knowledge as a course author at Neukurs.at.

Away from e-commerce and online marketing, he is enthusiastic skier, sailor and kite pilot.

Jonathan Faunce \ HTC Vive

Creative Director \ HTC Vive

Born in Detroit, raised in Texas, Jonathan now lives in Seattle where he leads a motley group of 3D, Graphic, Motion and Sound Designers for HTC Creative Labs. His mission at HTC is to dream, create and ship next generation products and services. For the past two years he has been obsessed with bringing the world’s first consumer room scale VR experience to market – HTC Vive. At the moment he has his team furiously exploring the deep and difficult questions that VR/AR will pose to users of the future.





Kari Peters \ booking.com

User Experience Researcher and Strategist, UX Speaker, Coach \ booking.com

Kari Peters is a Senior User Researcher at Booking.com, coach and international speaker, with specialist skills in e-commerce, travel, online media, banking and insurance.

Kari founded a successful UX Research, Strategy and Design company before merging with Clicks2Customers, a global data driven digital marketing performance agency, as the group’s Head of User Experience Research, Strategy and Design. Prior to that, she was the first UX Researcher and Content Strategist at South Africa’s largest e-commerce company.

Kari also has a background in leading tech teams as Group Head of Digital on brands O, The Oprah Magazine, Cosmopolitan, Marie Claire, Good Housekeeping and House & Leisure, and Digital Project Manager at Naspers (a global tech and entertainment group and one of the largest tech investors in the world).

When she’s not observing people, she runs coaching programmes in talent/career development and stress management.

Kate Weybret \ Runtastic

UX & UI Designer \ Runtastic

Kate is an American UI/UX Designer working at Runtastic. After completing her Masters studies in branding and service design at London College of Communication, Kate returned to her home state of California. In San Francisco, she worked for an agency designing brands and user interfaces for emerging start-ups and large enterprises like Google. With her heart aching to return to Europe and a longing to bring a more user-centred focus to her work, she decided in 2016 to once again leave the US and joined the Runtastic team in Linz. Over the past year, Kate has helped bring a stronger UX focus to the company, educating her fellow designers and product teams on best practices to integrate design thinking into their Agile processes. 

Kevin Richardson \ Infragistics

Director of User Experience \ Infragistics

Kevin Richardson has been working in the area of user experience for 25 years and is currently the Director of User Experience at Infragistics. With an advanced degree in Cognitive Psychology, he has experience across business verticals and in the fields of research, evaluation, design and management of innovative, user-centered solutions. Kevin’s experience includes web sites, portals and dashboards, as well as enterprise software and custom business applications. As an advocate for the practical application of UX Design, Kevin is a hands-on practitioner, author and conference contributor.

Klaus Hofer \ CAT-i


Founder of Communications And Training international – CAT-i

Professional associations

  • APA – American Psychological Association
  • STC – Society for Technical Communication
  • WUC – World Usability Congress
  • IABC – International Association for Business Communications

How it started 1970 – 1976

My early work in aviation and hospitals lead to my interest in cognitive and organizational psychology. I needed to understand: Why can well-trained highly motivated people make deadly errors? I wanted researched answers, not judgmental opinions. My ongoing studies and research in behavioral and cognitive psychology provide the basis for my professional life.

Transition 1977 – 1995

After too many years in too many universities (Australia, Canada, USA and Germany), I developed a full semester course and corporate workshop: “Applied Psychology for Technical Communicators”. Initially presented at the University of Massachusetts in 1986, I taught multiple variations of this course at several colleges, universities and corporations in North America, Asia, and Europe.

Current Work 1995 – 2016

I research, consult and teach. Together with specialists in Houston Texas, our team currently conducts the first series of usability tests of operating procedures in a live operating petrochemical plant. Our emphasis continues to be on applied human behaviour research into designing user centered documentation. Together with my team I continue our active involvement with the World Usability Congress and our partners in Austria and Switzerland.

My Vision

My team and I envision the day when no operators anywhere in the world have to perform a procedure that does not follow the principles of human cognition and behavior.

Kwan Min Lee \ Sungkyunkwan University

Director, Interaction Science Research Center \ Sungkyunkwan University

Kwan Min LEE, Ph.D.
Professor, Department of Interaction Science
Director, Interaction Science Research Center
Sungkyunkwan University

Samsung Electronics, Seoul, S. Korea.
• Vice President, User Experience Group, Design Team, Visual Display Division (2013 –
• Director, Creative Lab (C-Lab), Future Strategy Team, Visual Display Division, (2014 –

• Chair, Communication and Technology (CAT) Division, International Communication
Association (ICA), 2012 – 2014.
• Vice President, Korean American Communication Association (KACA), 2005 – 2007.
• Associate Editor, MIT Press, Presence: Teleoperators and Virtual Environments. 2013 –

Editorial Board Members.
o Journal of Computer Mediated Communication
o Media Psychology
o Asian Journal of Communication
o International Journal of Human-Computer Interaction
o International Journal of Mobile and Blended Learning
o Advances in Journalism and Communication
o Human Communication Research (Previous)
o Journal of Communication (Previous)

» Human Evolution and User Experience « on Wednesday 14:10

Marcin Treder \ UXPin

CEO and co-founder \ UXPin

Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley office. Previously, he worked on projects for two companies that IPOed and managed design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been selected to numerous awards including MIT 30 under 35 for his accomplishments in design and business.

Maria Giudice \ Autodesk

VP, Experience Design \ Autodesk

Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 25 years.
Under Maria’s leadership, Hot Studio, the award-winning experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In 2013, Hot Studio was nominated for a National Design Award. In 2012 Maria was recognized as an AIGA Design Fellow. In 2013, Facebook acquired the talent behind Hot Studio, where Maria worked as a Director of Product Design. In 2015, she joined Autodesk as VP, Experience Design. Her third book, Rise of the DEO: Leadership by Design, is published by New Riders. She has spoken at conferences all over the world and currently serves as an adjunct professor and trustee at California College of the Arts in San Francisco. Maria is a mom to two amazing teenagers, and just recently, was ordained as a Minister at the Universal Life Church.

Mario Fallast \ smaXtec

CEO \ smaXtec

Mario studied at Graz University of Technology and Aalto University Helsinki. He is working as an intra- and entrepreneur having broad knowledge in various fields of technology – and the ability to see opportunities to link them. Mario co-founded “smaXtec animal care”, a leading provider of dairy cattle health monitoring solutions. In his daily work and teaching he is promoting a holistic approach of product design, far beyond technical solutions. He is currently working on his PhD thesis on “Customer Experience Journeys in Entrepreneurship Education”

Markus Costabiei \

Director of Sales & Marketing Automation \

Markus Costabiei dedicates much of his time to the social, technological and economic developments of tomorrow and the effects and structuring opportunities they bring to companies and organisations.

The purpose of his work is to create sustainable values for companies by supervising them in the selection, decisions and implementation of technologically-supported management, organizational, strategy and communication processes.

As a lecturer of the University of Applied Sciences
in Munich he passes on his knowledge to students of the Faculty of Industrial Engineering.

With his publications he reaches an ambitious audience who is concerned with the trends of tomorrow and provides important and informative help for daily work.

Martin Wolf \ Crosswalk

Martin Wolf was Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

Martin Wunderwald \ m-pathy

CTO \ m-pathy

In the past 5 years Martin Wunderwald has undergone a remarkable transformation: after his studies in field of computer science, he started as a software engineer, then became head of the IT-department and after that, due to his wish to experience more customer contact, he moved to the sales department. His deep insights in customer centric organisation structures of leading companies across europe is the reason for his enthusiastic debates about conversion- and usability optimization.


» Why AB-Tests are just part of the story « on Wednesday 14:10

Michael Hanna \ Oil and Gas Industry

Management Systems Coordinator \ Oil and Gas Industry

Safety and Usability in the Oil and Gas Industry


Usability in the Oil and Gas worker is a matter of life and death.  Operational behaviors involving risk must be driven by procedures – that is the law.  Traditionally documents are well written and technically accurate but are not engineered for usability.  The results can be fatal.  Usability engineering save lives.  We can demonstrate, with real world examples, how usability engineering can reduce accidents.


Behavior driving procedures cannot be crafted with the traditional tools of technical writing.  Users are not readers. The pressures of regulatory compliance, process complexity, and a wide spectrum of risk require documents to compensate for human behavioral needs. By applying research about human behavior, the Petrochemical industry is adopting behavioral methodologies to make the workers safer and more efficient.  Safety and Usability cannot be separated.

Michael Kaltenecker \ m-pathy

Michael Zawrel \ Microsoft Germany

Product Manager HoloLens & Devices \ Microsoft Germany

Successful OEM Sales & Marketing Lead with 21 years of Product Marketing, Channel Marketing, Account Management; Marketing Leadership and OEM Sales Leadership experience in the IT Industry. Proven track record of achieving and exceeding sales & marketing targets as well as driving market share growth in highly competitive environments.

Strong organizational leadership skills – building and leading diverse teams including but not limited to hiring, managing virtual/remote team members, re-organizations, change management, situational leadership, talent Management, etc..

Multiple Awards for outstanding achievements including two times Microsoft Circle of Excellence Platinum Award winner.

Keen perception for complex business models such as Volume licensing programs, OEM contracts and encompassing market Research data to adopt GoToMarket strategies.

Passion for technology such as Smartphones, Tablets, Ultrabooks, wearables, IoT Sensors , Big Data visualization and more.

Strong presentation,communication and negotiation skills. Creative, analytical and motivating. Fluent in German and English.

» Welcome to the world of holograms « on Thursday 09:30

Mirjam Wouters \ Philips Research

Manager ExperienceLab \ Philips Research

Within the past 25 years, I have been able to utilize my passion for Design and User Experience within the Philips business context involving cutting edge technology. Innovate the innovation processes in our lab spaces and through hackathons that we tailor to the unique setting of our surroundings. Specialties:

• Experience managing a community of Research and Design, organise Events, Hackatons and Rapid co-creation sessions that deliver innovation.

• PMI certified project manager

• Experience in leading development of multi disciplinary platforms, which involved technology development and consumer research.

• Broad experience of Experience Design direction in different business areas; Lighting, Healthcare, Home automation, Domestic Appliances and Strategic Futures.

» UX innovation in Hackathons « on Thursday 13:00

Monika & Joe Lanzisero \ Creative Consultant

CEO \ Creative Consultant

Former Creative Executive, Senior Vice President, Hong Kong Disneyland & Disney Cruise Line Portfolios Walt Disney Imagineering


With more than three decades of Disney experience, Joe Lanzisero is well equipped for his role as creative executive in charge of projects for Walt Disney Imagineering. Working with teams of artists, writers, architects and engineers, he serves as the eyes and artistic conscience of a project from conception through completion.

Joe was responsible for the creative development of the two newest ships for the Disney Cruise Line, and oversaw the teams that designed these new state-of-the-art ships (Disney Dream and Disney Fantasy) which launched in 2011 and 2012 respectively. Many features such as the innovative dinner show “Animation Magic” and the inclusion of an onboard water coaster (the AquaDuck) are cruise industry firsts.

At Hong Kong Disneyland, Joe oversaw the expansion of the park by more than 20 percent over a three-year period. The additions of three new lands – Toy Story Land, Grizzly Gulch and most recently, Mystic Point, adds more excitement and fun for guests of all ages.

Lanzisero began his Disney career in 1979 in Feature Animation (now Walt Disney Animation Studios), working on the animation, special effects, storyboarding and story development of numerous features, shorts and special project. He came to Imagineering in 1987 as a concept designer and was on the design teams for Disney’s Typhoon Lagoon Water Park at Walt Disney World, Critter Country at Disneyland, and Phantom Manor at Disneyland Paris.

In 1991, Lanzisero was promoted to senior concept designer and immediately plunged into the development of Mickey’s Toontown, the wacky cartoon “community” that opened at Disneyland Park in 1993. He also developed the concept for Roger Rabbit’s Car Toon Spin, a wild and funny dark ride that opened in Mickey’s Toontown the following year. Lanzisero also supervised the concept design for the Tokyo Disneyland version of Toontown that opened in 1996.

Before joining the Tokyo Disneyland project team in 1999, he developed the concept for Fantasia Gardens and WinterSummerland, a pair of unique miniature golf courses at the Walt Disney World Resort in Florida. Another new venture, Disney Cruise Line, benefited from his work on children’s spaces and activities. And he was behind the conceptual design and development of DisneyFest, a unique Disney entertainment venue that traveled throughout the Far East and South America.

In 2001 Joe was promoted to creative vice president for Tokyo Disney Resort, charged with overseeing all design in Tokyo. For Tokyo Disney Resort, he worked on such attractions as Pooh’s Hunny Hunt, Toontown, Critter Country and Splash Mountain. He did the concept development for Mermaid Lagoon and Arabian Coast in Tokyo DisneySea as well as many other projects. He directed the creative development of Tower of Terror attraction and Monsters, Inc. Ride and Go Seek. In March 2007, Joe was promoted to creative senior vice president with the added responsibilities of overseeing all design for Hong Kong Disneyland, including leading the design of a major three-land expansion of the park.

A member of the first graduating class of the Walt Disney Character Animation program at California Institute of the Arts in 1979, Lanzisero developed his artistic talents with old-time Disney professionals. He applied his education as a teacher at the Otis Art Institute and in the animation industry before joining The Walt Disney Company.

» Why Art Matter to UX « on Wednesday 10:30

Olaf Preissner \ Luxoft

Head of UX \ Luxoft

As an initiator and part of the Creative Lab, Olaf Preissner is responsible for all Automotive and Innovation projects at Luxoft across the different locations. Focus is to develop state of the art and process optimized solutions for advanced Infotainment solutions. July 2012 to present: Head of UX Design Automotive & Innovation Luxoft Responsible for design, ergonomics and development of Headunit, Instrument Cluster, HUD for series production, Prototypes and Research & Innovations May 2003 to June 2012: Manager Design/Human Factors Harman Automotive Division Responsible for design, ergonomics and development of consumer products and driver information systems Close collaboration with multinational project teams September 1994 to January 1998: Diploma graduate engineer (media technology, Audiovisuelle Medien) Media University of Stuttgart, Germany Courses taken included: Design, Multimedia, Computer animation, Studio Technic, Studio Production, Marketing and Promotion

Paddy Mc Shane \ Optimal Workshop

Customer Success Manager \ Optimal Workshop

Paddy is a Customer Success Manager at Optimal Workshop. He works with User Experience professionals, designers and developers from around the world to help them get the most value from their subscriptions to Optimal Workshop’s tools, thus helping them improve the internet for everyone. Think of him as the Nick Fury of UX, keeping a reign on all you UX superheroes.

An Irish man who lived and worked in New Zealand, the country in which he discovered the importance of improving Information Architecture. He started working with Optimal Workshop in 2014 after a number of years working in Public Relation in the North of Ireland. He is now spreading the good word of successful UX in the northern hemisphere.

Twitter – @Pa_Dmcshane
LinkedIn – https://ie.linkedin.com/in/paddymcshane32


Russ Wilson \ Google

Director & Head of Design for Google Cloud Platform \ Google

Russ Wilson joined Google as Director & Head of Design for Google Cloud Platform in March 2016. Russ Wilson joined Microsoft in December 2013 as a Partner Director and Head of Design for Business Intelligence, a collection of products and services that enable you to visualize data, share discoveries, and collaborate in intuitive new ways.

Prior to Microsoft, Russ was the founder and Director of IBM’s Mobile Innovation Lab. The mission of the lab is to identify disruptive mobile technologies and trends and transform them into new products and solutions that deliver significant value to individuals and companies.

Russ also served as the Head of Design for IBM’s Application and Integration Middleware business unit, providing design leadership for Websphere, MobileFirst, Pure, IoT, and SmarterProcess. As one of IBM’s new Design Executives, Russ helped to teach and evangelize design thinking throughout IBM, and influence a new era in software product development.

Prior to IBM, Russ was the worldwide Senior Vice President of User Experience at CA Technologies where he led the development of an enterprise-wide design language and a common application platform. Russ joined CA as part of the acquisition of NetQoS, where Russell was one of the original executives.

Russ is a serial entrepreneur, an experienced executive, and has proven success in both startups and large companies. His interests include approaches to innovation, user experience design, rapid prototyping, and team building.

Sascha Wolter \ Amazon Alexa

Senior Technology Evangelist \ Amazon Alexa

Sascha Wolter is a professional developer and user experience enthusiast with passion for the Internet of Things in all flavors. He also works as a consultant, trainer, lecturer, keynote-speaker, and author who focusses on understanding, innovation and value. Sascha is the founder of the User Group flashforum.de with more than 100,000 members, and as such he is committed to the interests of the user. After organizing internationally renowned events like FFK and beyond tellerrand for 10 years, he is now board member of the Usability & User Experience committee at the federal association BITKOM. When he is not tinkering with new soft- and hardware for Deutsche Telekom AG – Connected Home, he likes discovering the world together with his kids in an odd way.

Stephan Raimer \ Cassini

Coach and Trainer \ Cassini

Dr. Stephan Raimer is Consultant, Coach and Trainer for Human Centred Design and Innovation
at oose innovative Informatik eG. Before oose he held positions as Professor and Head of Department for Business Informatics a College for Cooperative Education as well as Project Manager and Software Developer.

He is Founder and Organisator of dtcamp.de a series of Design Thinking Barcamps and the Hamburg Design Thinking Meetup Series.

» Map your Innovation « on Thursday 10:20

Sudhi Sinha \ Johnson Controls

Vice President Product Development \ Johnson Controls

I am an engineer by profession. Entrusted with the task of spearheading the IoT transformation for Johnson Controls, a very traditional industrial company, I had to resort to changing the user experience of our products and services to win decisively in the market space. This is how I became a student and practitioner of user experience. I am writing a book on building an effective IoT ecosystem which among other topics does a deep dive into the discipline of user experience. I am a frequent speaker at international conferences on IoT.

Theo Zeh \ Frequentis

Theodor is a distinguished expert for Human Performance in Safety Critical Environment. He worked for Air Traffic Management, Blue-light Organizations, Rail and Maritime control rooms since more than 25 years. He was responsible for Controller Working Positions in the EC´s Single European Sky Research Project. Numerous publications carry his name.

Today Theodor is heading the Control Room Consulting department of Frequentis.

Tomer Sharon \ WeWork

Head of UX at WeWork \ WeWork

» Top #2: Democratizing UX « on Thursday 15:40

Xue Chengqi \ Southeast University China

Dean of industry design department \ Southeast University China

Doctor, professor and doctor supervisor. Elected as the “Six of talent peak program in Jiangsu province” in 2010. Chosen as “China’s top ten education workers of industrial design” in 2014.

Now working at school of mechanical engineering in Southeast University, dean of industry design department, director of product design and reliability engineering institute of Southeast University, head of industry design doctoral degree and design science master degree.

Main social position are: Senior member of Chinese mechanical engineering society and Chinese electronic society, member of Computer engineering and professional technology committee of China computer society and association of machinery industry education of institutions of higher learning of industrial design discipline teaching committee of China, standing committee member of industry branch of Chinese mechanical engineering society and Information fusion branch of Chinese aviation institute, member of Human-computer ergonomics society of China and China management ergonomics branch, Chinese society of command and control professional committee at sea. Managing editor of 《electronic mechanical engineering》, editorial specialist of 《Chinese Journal of Mechanical Engineering》, 《Journal of Southeast University》, 《Journal of huazhong university of science and technology》, 《Computer-aided engineering》, 《Journal of Image and Graphics》,《Journal of nanjing university of technology》, 《Journal of Vibration and Shock》, 《Journal of Engineering Design》, etc. As visiting scholar, Prof.Xue has visited some countries such as Canada ,Australia , USA for cooperative research

Recently, hosted as and be responsible for 15 research project at the national and provincial level( including 3 NSFC and 2 under-research program), project of Enterprises entrust projects over 40, now Prof..Xue has published 7 monographs and textbooks and more than 150 papers, awarded prize of provincial level four times, 50 patent(including 4 invention patents).

Main research field:product design and reliability engineering, human-machine interface design of complicated information system, nervo-design science, etc.

In industrial design and the human-machine interface design research, combined with human-computer ergonomics and the development of computer technology, design team led by Prof. Xue have completed more than 50 research projects, including the industry design of electric car charging pile, industry design of high-speed train chair, human-machine interface design of avionics system, etc.

At present, Prof. Xue Chengqi is in charge of the industrial design, joint graduate program, between Southeast University and Monash University in Australia ,which began operating in 2012.

Yannick Forster \ BMW

UX PHD Candidate \ BMW

Yannick studied Psychology at the University of Wuerzburg and the University of Texas at Austin. During this time he specialized in traffic psychology and human factors research. Having graduated with a Master’s degree in 2016 he worked at the Wuerzburg Institute for Traffic Sciences before starting a PhD position at BMW. He is currently developing a novel evaluation methodology for human-machine interfaces in the area of automated driving. His research interest is mainly focused on trust and the relationship to affective consequences of technology use.

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