Tag Archives: Brand Design

Wrap me if you can: About environment, usability, and its changes: You may think that usability has its focus in the digital world. It has something to do with smartphones, the internet and software. You are not absolutely wrong. But in the following article, I will show you an great example that usability is mirrored […]

I was asked to give the opening keynote speech at World Usability Congress in 2015 and it was one of the best-organized conferences I’ve attended in many years. The organizers gracefully fused technology and user experience design into a fluid and impactful conversation. The quality and diverse range of speakers was incredible, and I was […]

 Yasushi Kusume at the WORLD USBILITY CONGRESS 2014   Book Description Release date: December 23, 2013 | ISBN-10: 1137369000 | ISBN-13: 978-1137369000 For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can […]

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