When thinking about the multiple possible ways of becoming a global design leader, it must be noted that in order to lead, you have to start. Indeed, chances are very high that at some point of your journey, you will actually start out as a designer. Whatever you studied, you are not quite a leader, […]
Wrap me if you can: About environment, usability, and its changes: You may think that usability has its focus in the digital world. It has something to do with smartphones, the internet and software. You are not absolutely wrong. But in the following article, I will show you an great example that usability is mirrored […]
Arne van Oosterom and the DesignThinkers Academy: The Role of Design in Value Co-Creation and Innovation We are looking forward to the workshop @ WUC14 Explore and design your business in 90 minutes with our Startup Canvas. A design driven framework, and process to use when building a value driven business or to see your business […]
Yasushi Kusume at the WORLD USBILITY CONGRESS 2014 Book Description Release date: December 23, 2013 | ISBN-10: 1137369000 | ISBN-13: 978-1137369000 For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can […]
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