Usability professionals to focus on multi-screen and wearables
A recent survey of 2,675 user experience professionals, including 69 from health and pharmaceutical companies, shows where these experts think their markets are heading. The overwhelming trend is towards multi-screen and
cross-channel experiences and those that incorporate wearable technologies into the mix.
Also, the respondents highlighted what sources they use for their participants. If you’re not using all of these
sources for your usability testing then it may be time to expand your horizons:
Usability testing is a great form of insight into digital properties but it is also an often-overlooked source of customer experience knowledge. When you test your deliverables make sure that the brand teams know about it and can gain the benefit of hearing directly from your external stakeholders.Source: