UX and autonomous driving
UX Has the Power to Impact Exterior Design
UX Challenges and Opportunities of
- Angry driving
- Risky driving
Today drivers have to tell cars what to do. Cars are mute, not-so-intelligent hunks of machinery. Driving is a cognitively heavy activity because the driver does all the thinking and commanding.
- Fully autonomous vehicles would give passengers the ability of engaging in other relaxing or productive activities. The owners of these cars would accept longer commutes and this would create a shift in the dynamics of sub-urban development.
- New kind of displays would be added to the interior of the cars. Space would be optimized so it can adapt to different situations. Cars that double as an office space would be hugely popular.
- Cars would likely have an OS fragmentation like the one we are currently experiencing with Android and iOS. Auto makers would focus in creating advanced interior experiences , but they would rely on software vendors to provide an Operating System and a Software Distribution Platform that would allow car users to do things like using productivity tools or watching live TV. However, companies like Google or Apple, would likely create their own hardware (Cars) which would create new market dynamics in the automotive industry.
- Gaming would be a major player in the new scene of in-car experiences. Windshields would also work as Dynamic Displays and as Augmented Reality surfaces.
- Car Segments would stay as the market reference for competition in the Self-Driving Car Industry. Families would still buy big cars with features for every member of the family. Young people would favor small cars with interesting in-car experiences. Mature professional would still buy high-end cars with distinct luxury features and in-car experiences.
- Prices and features would impact the final in-car experiences dramatically. Very cheap self-driving cars would feel like flying economy. High-end luxury self-driving cars would provide an experience similar to flying First Class.
- Self-Driving Cars would be slightly more expensive that current cars. However Self-Driving cars would be able to join ride-hailing networks and earn money for their owners. Although, companies like Uber would very likely have their own fleet, they would still need to rely on third-owned cars to keep their business scalable and profitable.
- Some professions would experience fundamental changes. Delivery services would become fully automated and police forces would have to re-define their patrolling practices.