The one-day workshop tutorial summarizes key concepts of
user-centered design (UCD) for mobile experiences, then focuses on
mobile persuasion design, with detailed discussion of ten case studies,
each for a unique user community and content/context, with
questions/discussions after each Machine case-study presentation.
Depending on time at the conclusion of the day, participants will engage
in brief hands-on practice of mobile persuasion design for the Happiness
Machine for a particular culture, context, and community. Also, if time
permits, there will be an additional presentation focusing on emerging
Chinese UX mobile paradigms. In addition to the lectures and short
exercise, participants will receive other documents and publications that
will help them put theory into practice after the tutorial/workshop.
This workshop/tutorial is being shortly after the publication of Mr. Marcus’
latest book Mobile Persuasion Design, being published mid-2015 by
Springer UK. The book contains the most complete case studies of each
of the ten Machine projects ever published. Participants may be entitled
to a special discount on purchase of the book.
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