Aaron Marcus

WORKSHOP – Mobile Persuasion Design – Aaron Marcus

Thursday, January 1st

09:00 - 17:00

fulldayWorkshop

Key Learnings

The one-day workshop tutorial summarizes key concepts of user-centered design (UCD) for mobile experiences, then focuses on mobile persuasion design, with detailed discussion of ten case studies, each for a unique user community and content/context, with questions/discussions after each Machine case-study presentation. Depending on time at the conclusion of the day, participants will engage in brief hands-on practice of mobile persuasion design for the Happiness Machine for a particular culture, context, and community. Also, if time permits, there will be an additional presentation focusing on emerging Chinese UX mobile paradigms. In addition to the lectures and short exercise, participants will receive other documents and publications that will help them put theory into practice after the tutorial/workshop. This workshop/tutorial is being shortly after the publication of Mr. Marcus’ latest book Mobile Persuasion Design, being published mid-2015 by Springer UK. The book contains the most complete case studies of each of the ten Machine projects ever published. Participants may be entitled to a special discount on purchase of the book.

Details

FRIDAY Workshop – Additional cost: 480 € incl. VAT

PLACE: AULA

Georgigasse 85

8020 Graz

Register also at Congress registration –> Credit Card, Paypal —> Aaron Marcus

Abstract: The one-day workshop tutorial summarizes key concepts of
user-centered design (UCD) for mobile experiences, then focuses on
mobile persuasion design, with detailed discussion of ten case studies,
each for a unique user community and content/context, with
questions/discussions after each Machine case-study presentation.
Depending on time at the conclusion of the day, participants will engage
in brief hands-on practice of mobile persuasion design for the Happiness
Machine for a particular culture, context, and community. Also, if time
permits, there will be an additional presentation focusing on emerging
Chinese UX mobile paradigms. In addition to the lectures and short
exercise, participants will receive other documents and publications that
will help them put theory into practice after the tutorial/workshop.
This workshop/tutorial is being shortly after the publication of Mr. Marcus’
latest book Mobile Persuasion Design, being published mid-2015 by
Springer UK. The book contains the most complete case studies of each
of the ten Machine projects ever published. Participants may be entitled
to a special discount on purchase of the book.

 

Aaron Marcus, Principal
Aaron Marcus and Associates (AM+A)
1196 Euclid Avenue
Berkeley, CA 94708-1640, USA

 

  • 09:00 Session begins
  • 09:00-09:30 Lecture 0: Introduction to Content and Speaker,
    Introduction to AM+A, Introduction to Participants and
    their objectives
  • 09:30-16:00 Lecture 1: Introduction to Mobile Persuasion Design
    and 10 Case Studies, followed by questions and
    discussion after each Case Study
  • 10:45-11:00 Break
  • 12:00-13:00 Lunch
  • 15:00-15:15 Break
  • 15:15-16:00 Lecture 2: Emerging Chinese UX Design Trends
    (optional if time permits)
  • 16:00-17:00 Exercise 1: Define personas and use scenarios for a
    mobile persuasion application: the Happiness
    Machine (plus some info architecture if possible)
  • 17:00 Session ends

 

 


Thursday, January 1st

09:00 - 17:00

fulldayWorkshop


Aaron Marcus

CEO - Aaron Marcus and Associates (AM+A)

Mr. Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia, and printing/publishing documents. Mr. Marcus has given tutorials at SIGGRAPH and SIGCHI conferences, and at seminars for businesses and academic institutions around the world.

He co-authored Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook (1994), Mobile TV: Customizing Content and Context (2010), LoCoS: International Visual Language (2013); and authored Graphic Design for Electronic Documents and User Interfaces (1992), The Past 100 Years of the Future: UX in Sci-Fi Movies and Television (2012), Fast Forward: Essays in Human-Computer Interaction/User-Experience Design (2014), and Mobile Persuasion Design (2015).

Mr. Marcus was the world’s first professional graphic designer to work full-time in computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969-71), to design virtual realities (1971-73), and to establish an independent computer-based graphic design firm (1982).

In 1992, he received the National Computer Graphics Association Industry Achievement Award for contributions to computer graphics. In 2008, the AIGA named him a Fellow; in 2009, CHI elected him to the CHI Academy.

 

Mr. Marcus is Principal Designer/Analyst of Aaron Marcus and Associates, a user-interface and information-visualization development firm with 33 years of experience in helping people make smarter decisions faster at work, at home, at play, and on the way. AM+A has developed user-centered, task-oriented solutions for complex computerbased design and communication challenges for clients on all major platforms (client-server networks, the Web, mobile devices, information appliances, and vehicles), for most vertical markets, and for most user communities within companies and among their customers. AM+A has served corporate, government, education, and consumer-oriented clients to meet their needs for usable, useful, and appealing products and services with proven improvements in readability and comprehension.

AM+A uses its well-established methodology to help clients plan, research, analyze, design, implement, evaluate, train, and document metaphors, mental models, navigation, interaction and appearance.

AM+A’s clients include Apple, BMW, DaimlerChrysler, HP, Kaiser, Microsoft, Motorola, NCR, Oracle, Sabre, Samsung, SAP, US Federal Reserve Bank, Visa, Wells Fargo Bank, and Xerox.

 

Mr. Marcus is a Visiting Professor at the Institute of Design, IIT, Chicago, and the College of Design and Innovation, Tongji University, Shanghai.

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