The BBC User Experience & Design team has been carrying out qualitative research with users on the BBC’s digital content for well over a decade, but we depended on a small team of specialists to do all the research. In the last two years, we have transformed our Design Research practice. We have increased the amount of research we execute, integrating it much more closely with product design and development, without changing the team size, and saving money in the process. This session will show you how we did it.
Find out about our experiments with Lean UX, rapid research and analysis methods, and how we effected behavioural change in a team of 120.
Jane Murison is Head of User Experience and Design in BBC Future Media, looking after Design Research, Children’s, Knowledge & Learning and User Experience Architecture. Her teams design things like the CBeebies Playtime App, CBBC Go, BBC iWonder, and the design research practice looks after the research questions posed by 120 designers on every BBC digital product, from iPlayer to News to Music. With her colleagues in UX, she sets the strategy for the BBC’s online user experience, making it a consistent, usable and delightful place to be.
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