The world of e-Commerce is aware of the important role usability plays. It is essential to provide easy-to-use online shops and websites, but is this enough? Usability is also important in information management. We are flooded with new data every day and it becomes increasingly difficult to filter only what is relevant to us.
The presentation of BIG DATA for the end user is becoming a basic asset in e-Commerce. What is important to the user and how can we focus on the right data?
Additionally to the relevant data from the BIG DATA cloud, special services can be provided that are easy to use and understand.
Katharina Heil is the CEO of well LINKED, a full-service agency in the e-Commerce and innovation marketing business. Katharina Heil has acquired specialized know-how in software development and gained experience in project and software development by working for a company creating software for intellectual property management. Further training in UX and the joy of putting theory into practice reflect her special interest in user experience. She also has a bachelor’s degree in information management. As CEO of well LINKED, she offers a large range of services from a single source.
Educational Background: 09/2007 – 07/2010 Campus02 Graz Innovationsmanagement, B.Sc.
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