Alexander Peters

Creating Change: Beyond the Frame | Interaction Experience in the Automotive Landscape

Wednesday, October 7th

11:00 - 11:45

Key Learnings

  • How our perspective on the automobile as a growing part of digital culture might change
  • Implications and themes for upcoming interaction experiences
  • Approaches in the design process to streamline ideation and concept development


Technological overkill? Or the beginning of a new love?

Autonomous driving, electric powered vehicles and connected ownership-free transportation networks – today already, the automotive industry is on its way to become a digital product experience provider including a diverse set of services and holistic ecosystem solutions. At the same time one of the major drivers of this digitalization are new emerging technologies and smart material trends allowing UX design to overcome traditional screen-hard-key interfaces, bridging the physical and the virtual world. These trajectories in mobility as well as technology will lead to a tremendous change of our transportation behaviors and related driving experiences.

How will resulting new automotive contexts alter our relationship with cars and what possibilities does it open up for the design of multisensory, emotional and brand shaping interaction experiences? In this presentation we give an overview about the playground of opportunities for the digital layer in the automotive landscape of the future. Furthermore we show how design at the intersection of usability engineering and ergonomics helps and inspires to define a point of view for future mobility.

Wednesday, October 7th

11:00 - 11:45

Required Experience
20% Level of Experience
30% Involvement

Alexander Peters

Associate Director Interaction Innovation - designaffairs

Alexander Peters is an expert in the field of human machine interfaces. In 2006, he started working as Usability Engineer for designaffairs GmbH, Munich, managing innovation projects in the automotive industry and other business sectors focusing on display and interaction concepts. At designaffairs, Alexander is the competence lead for Interaction Innovation and responsible for the User Interface Lab. The very core of his vision for future interaction concepts is to ensure usability and to realize multisensory, emotional user experiences.


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