Martin Wolf

Experience as (He)art of Shopper Marketing

Wednesday, October 7th

13:30 - 14:15

Key Learnings

  • How Shopper Marketing is using customer & brand experience to gain both - satisfaction and sales.
  • Identify disruption fields of customer needs and corporate messaging.
  • Optimization of Shopper-Touchpoints out from a brand strategic approach.

Details

Shopper Marketing is the understanding of the shopper, used to influence him with positive brand- and user-experience to drive sales, but as well strengthen the brand and it´s position on the market. Experience as consulting approach offers companies the possibility to balance between customer needs, strategic brand messages and sales drive. In this presentation you will get insights on the methodic how to integrate this approach in your multichannel-shopper-marketing and as well see inspiring, international best practices of integrated shopper strategies using experience as central element.


Wednesday, October 7th

13:30 - 14:15

Required Experience
50% Level of Experience
Involvement
20% Involvement

Martin Wolf

CEO - Labstore (Y&R)

Martin Wolf is international Strategy Consultant for Communication and Marketing. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

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