Alessandro Mereu

Omnichannel UX strategy, from Concept to Implementation.

Wednesday, October 7th

16:15 - 17:00

Key Learnings

  • How to persuade your organization to adopt a customer first approach
  • Common obstacles when implementing a UX strategy across several channels
  • What success looks like in a ux project.


UX, UI, Customer Experience, user journey, omnichannel are common words in any company nowadays. While the words can easily be shortened in acronyms, the effort required to ensure an effort-less and rewarding customer experience is ever growing. This is especially true within industries that have historically relied on offline channels to drive the bigger share of the sales.

We’ll explore the main challenges offered by implementing an omnichannel strategy within a complex retailer that is undergoing a full repositioning to deliver an amazing customer experience.

Wednesday, October 7th

16:15 - 17:00

Required Experience
30% Level of Experience
40% Involvement

Alessandro Mereu

User Experience - International ecommerce manager - L'Oréal

A dedicated user experience professional with 15 years of experience bridging the gap betweeen marketing and technology to deliver superior customer experiences.

With a genuine passion for improving user interfaces, and streamlining processes, through the years I’ve had the opportunity to work on challenging projects across different countries and different industries.

I’m currently based in London where I have the pleaseure to work with an ambitious global retailer as International ecommerce and Customer experience manager.


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