Paul Fu

Run User Experience as a Business

Wednesday, October 7th

09:45 - 10:30

Key Learnings

  • Run large quantity of online promotions with ROI consideration
  • Use responsive design to redefine the role of design
  • Create user impulse program and tracking system to impact business strategies

Details

As the international user experience team in Alibaba, we design ecommerce platforms for consumers and small & medium-size businesses around the world. As a bridge between consumers and business, we integrate end users’ needs with business requirements. Through creative solutions, we provide end users useful, usable, and desirable ecommerce platforms with good brand experience. In this presentation we use real world examples showcased how user experience team impacted business directly.


Wednesday, October 7th

09:45 - 10:30

Required Experience
50% Level of Experience
Involvement
30% Involvement

Paul Fu

UX Director - ALIBABA

www.alibaba.com

Paul, UED Director, leads the International User Experience team at Alibaba Group. The mission of the team is to design user-friendly ecommerce platforms to serve consumers and small & medium-sized businesses around the world. Paul has 15 years of work experience, including tenures with Augmentum, eBay, Fatbrain.com, SDRC, and Motorola China. He has a Ph.D. of Human Factors in Industrial Engineering from Purdue, M.S. and B.S. from Tianjin University. Paul is also a coauthor of the book “Human Computer Interaction: User Centered Design and Evaluation” in Chinese.

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