Matthias Harbusch

What’s really behind the hype of employing Designers and Design Thinkers?

Wednesday, October 7th

16:15 - 17:00

Key Learnings

  • The value of design and Design Thinking
  • The upcoming big market pull for designers
  • Ways in which companies are adapting to new innovation methods


A recent study by the Design Management Institute highlights that design-driven companies are more successful than “conventionally-run” companies. Indeed, many companies are currently looking into new opportunities to establish a new culture of innovation.

Designers and Design Thinkers have proven that their structured way of designing products and systems is very successful, and companies are very interested in adopting this working style and approach in other business areas.

Matthias will share some experiences gathered over the past year by the team at the SAP Design & Co-Innovation Center. SAP created a special environment called the Heidelberg AppHaus where design and design thinking workshops take place on an almost daily basis. In addition, many workshops have been held at customer locations.

Wednesday, October 7th

16:15 - 17:00

Required Experience
60% Level of Experience
20% Involvement

Matthias Harbusch

Program Manager - SAP

Matthias Harbusch (50) works since 1999 in several user experience positions at SAP SE. He started his career at SAP in development in 1996. During the first big UX wave at SAP in 1999 he moved into the position of a user experience designer. From 2003 until 2006 he grew from a team lead position to a vice president for user experience suite applications. The team size went up from 5 to 90 user experience specialists in 7 different locations around the world. The UX team covered interaction designer, visual designer and user researcher and supported all UX related activities in the SAP Business Suite. In 2014 Matthias decided to move into the SAP Heidelberg Apphaus as program manager. Here he is supporting Design Thinking workshops in the Apphaus and workshops on customer side. Matthias is married and has 2 children (18 and 20). He is doing some sports and is singing in a chorus in his hometown.


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