Ramy Nassar

Getting stakeholder buy-in for UX by Ramy Nasar

Monday, October 17th

09:00 - 17:00


This workshop will run through a repeatable and structured framework to help you effectively articulate design and usability decisions to both internal and external stakeholders and decision makers.


The workshop will focus on 3 key areas, with specific, hands-on activities and exercises to challenge participants in each one. The focus areas will be on understanding our stakeholders, communicating insight-driven design decisions and finally how to gain final buy-in, even when there are many differing (and often conflicting) opinions at play.

Who should attend this workshop? Anyone working in a creative field that regularly presents their work to clients or internal stakeholders for buy-in or approval. By using a proven and structured approach, the number of feedback and review cycles can be drastically reduced, giving you more time to create.

The workshop will be highly interactive with many challenging exercises and activities. Capacity is limited to 24 participants to ensure that the workshop can encourage participation from the whole group. You’ll learn specific skills related to executive-level presentations, overcoming objections, design-specific negotiation tactics, and how to create better designs and more usable digital systems by including your stakeholders early and often.


Register at:


Additional fee of 520 € incl. VAT

Monday, October 17th

09:00 - 17:00

Ramy Nassar

Director of Service Innovation - Architech

Ramy is an engineer, an artist and a maker, living in Toronto, Canada. As Architech’s Director of Service Innovation, Ramy focuses on promoting the practice of Service Design, mentoring internal teams and working with clients to create innovative & differentiated customer experiences. Working at the intersection of Service Design and the Internet of Things, he pushes the boundaries of how technology can integrate with everyday experiences.

With a background in computer engineering, Ramy has straddled technical and business-oriented roles, ranging from grassroots startups to some of Canada’s largest technology companies. He has worked on the cutting of edge of the technology & design industry for the past decade.

Ramy is the director and co-host of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens, TEDxCarthage and TEDxBeaconStreet. Ramy’s photography has been featured in a number of Canadian publications and two independent exhibitions. @ramynassar


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