This session will teach you how to combine two typically separate sources of data (behavioral data and usability testing analysis) into a powerful single tool that helps you improve your website and increase conversion and ROI. The combination of the ‘what’ data of website activity, coupled with the ‘why’ data of usability testing, provides a complete 360 degree view into what’s causing poor performance, where your website can be optimized, and how it can be improved. This session is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results.
Craig Tomlin is a leading UX researcher and Conversion Rate Optimization consultant. He is a Certified Usability Analyst with over 25 years experience in UX research and conversion rate optimization. He has improved websites and apps for firms like AT&T, BlackBerry, Disney, IBM, Kodak, Virgin Media, Verizon, Zurich Insurance Company and many more. He is the former President of the User Experience Professional’s Association Austin chapter. He tweets and blogs extensively about UX, Usability and Conversion Optimization on Twitter @ctomlin and on his www.usefulusability.com website.