Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership.
Have the countless, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
In this new, updated version of the talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.
I help companies and organizations build better products and cultures. Through worldwide keynotes and workshops, I’ve helped teams figure out the best way to utilize cross-functional collaboration, product strategy and experimentation and agile-friendly product design to ensure their ideas are found, designed and developed in a way the market welcomes.
I impress on audiences, internal and at conferences, the need for a culture of continuous learning while maintaining empowerment for the teams building your products and services.
Author of O’Reilly book Lean UX: Applying lean principles to improve user experience, which came out in March 2013 and has sold nearly 40,000 copies to date.