Tuesday, October 18th

13:30 - 15:40

Key Learnings

Decide, in which scenarios eyetracking helps usability and UX studies

How to properly set up and conduct eyetracking tests

How to analyse and present eyetracking data

Details

This workshop covers best practices of eyetracking for usability and UX purposes. We start with how to properly set up and prepare an eyetracking study as well as which participants are suitable and what to consider regarding the test environment. When and how eyetracking should be used will be another discussion topic. The core element of the workshop will be hands on exercises with stationary and mobile eyetracking equipment. After recording sufficient data live within the workshop we analyse and discuss the test results.

Tuesday, October 18th

13:30 - 15:40

Benedikt Salzbrunn

director of the master’s degree program - UAS Technikum Wien

Benedikt is program director of the master’s degree program User Experience Management at the University of Applied Sciences Technikum Wien. He also co-founded the university’s usability lab in 2006 and supported as well as lead several research projects. Benedikt is part of the IEEE workgroup on personal health device communication and was a major contributor as well as vice chair of the “Overview” part of the IEEE Standard 11073-00103-2012.

Benedikt holds a bachelor’s degree in computer science as well as a master’s degree in information management and computer security, he focuses his research on realistic user testing, usability lab design and eye tracking.