Inventory visibility, click & collect, digitally enhanced stores – Connected Retail has been the talk of the industry for a long time now. Frontrunners like Apple, Sephora, Starbucks, and also digitally-born start-ups like Uber have been setting the bar high, offering seamless brand experiences and value-adding services across channels. Yet the majority of brands, especially in the retail and fashion sector, are struggling to keep up with the speed of digital development and meet the ever-faster changing consumer needs and expectations. The reasons for this lag behind of many “old world’s” big players are complex. The implications, however, are straightforward. Today’s brands have to change their points of view and legacy structures in order to prepare for an Omnichannel future; Digital Experiences and Connected Retail aren’t ephemeral nine day wonders — they are, and will be the enduring standard of the industry. Therefore brands need to become more experience-led and treat the creation and measurement of retail experiences as integrated wholes. In return they will achieve deeper engagement and greater emotional resonance.
With over 20 years worth of premium creative and design experience, Waitzinger currently serves as Executive Creative Director for Continental Europe. As ECD, Waitzinger oversees the entire creative department for Continental Europe and leads strategy and creative execution for all customer experiences and digital campaigns with a focus on Omni-Channel Experience Design, Immersive Digital Environments, Mobile, Retail and Emerging Experiences as well as Digital, Mobile and Social Content Experiences.
Over the course of the last 20 years as an experience designer he has worked with some of the world’s leading brands. As a graphic designer by trade he is an advocate for excellent design and champion for the user. His teams have designed and delivered groundbreaking and award winning work for brands like Sony, Disney Parks & Resorts, Target, Ferrari, Verizon Wireless, Singapore Airlines, MasterCard, Hermes, Marc Jacobs, Diesel, MSNBC, Unilever, American Eagle Outfitters or WWE, to name a few.
Prior to joining SapientNitro, Waitzinger held many creative positions for Sapient Corporation with stints in Munich, London, Los Angeles, Miami or Singapore. In his previous role he served 5+ years as the Executive Creative Director for the flagship office in New York where he oversaw the entire creative department.
Waitzinger holds a Bachelor of Graphic Design from the Merz Akademie in Stuttgart and an MA of European media from the University of Portsmouth.