In this hands-on workshop you will learn how to conduct an actual usability test and analysis on your own website or app. Voted a “Top Session” by a UXPA chapter, you will learn how to create a non-biased test, how to moderate a 1-on-1 task-based usability testing session and how to evaluate your results. Even better, because you can test your own website or app, the information you take home with you is instantly usable. This session is perfect for anyone that is new to usability testing, or who wants to brush up on their skills.
Craig Tomlin is a leading UX researcher and Conversion Rate Optimization consultant. He is a Certified Usability Analyst with over 25 years experience in UX research and conversion rate optimization. He has improved websites and apps for firms like AT&T, BlackBerry, Disney, IBM, Kodak, Virgin Media, Verizon, Zurich Insurance Company and many more. He is the former President of the User Experience Professional’s Association Austin chapter. He tweets and blogs extensively about UX, Usability and Conversion Optimization on Twitter @ctomlin and on his www.usefulusability.com website.