Craig Tomlin

Workshop – How to Usability Test

Wednesday, October 19th

10:00 - 12:30

Key Learnings

  • Learn what elements are important for usability testing, including how to eliminate bias that can cause bad data
  • Learn the functions and roles of the moderator, the observer and the usability test participant by actively engaging in each role during the training
  • Learn what elements of your own website may have opportunities for optimization based on the results of the workshop in which we will be evaluating your own site!
  • Details

    In this hands-on workshop you will learn how to conduct an actual usability test and analysis on your own website or app. Voted a “Top Session” by a UXPA chapter, you will learn how to create a non-biased test, how to moderate a 1-on-1 task-based usability testing session and how to evaluate your results. Even better, because you can test your own website or app, the information you take home with you is instantly usable. This session is perfect for anyone that is new to usability testing, or who wants to brush up on their skills.


    Wednesday, October 19th

    10:00 - 12:30

    Required Experience
    10% Level of Experience
    Involvement
    80% Involvement

    Craig Tomlin

    UX Research Consultant - WCT & Associates, LLC.

    Craig Tomlin is a leading UX researcher and Conversion Rate Optimization consultant. He is a Certified Usability Analyst with over 25 years experience in UX research and conversion rate optimization. He has improved websites and apps for firms like AT&T, BlackBerry, Disney, IBM, Kodak, Virgin Media, Verizon, Zurich Insurance Company and many more. He is the former President of the User Experience Professional’s Association Austin chapter. He tweets and blogs extensively about UX, Usability and Conversion Optimization on Twitter @ctomlin and on his www.usefulusability.com website.

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