UX has long been seen by the industry as a competitive parameter, since a lack of good UX might cause a user to choose your competitors software over yours. Because of this, focus on UX in enterprise software has been lacking, because, put bluntly, employees will have to use the software the company gives them; they do not have the luxury of choice. However, there is a lot more to good UX than just the competitive parameter: Efficiency, fewer errors, fewer breaches of processes, less disturbances from coworkers needing help, and most importantly, higher work satisfaction! These are some of the reason that LEGO has decided to invest heavily in heightening the quality of LEGOs Enterprise UX.
The first part of this talk will look at the journey so far: What is the background and history, what are the reasons that this initiative arose, what has been done up until now, what lessons have we learned, which challenges have we faced and what successes have we had. The latter part will look at where LEGO is headed going forward: What is the overall strategy, what are the next steps and what is the vision for the future.
With a background from Marketing and more than 20 years of experience in building organizations and implementing new ways of working, Fritz Øhlenschlæger currently drives the Internal Facing UX Strategy at The LEGO Group. Before joining The LEGO Group, he held various managerial positions in the Marketing and Graphical Industry.
Building the UX organization and over time enabling the full IT Organization of 500 people to perform high quality UX in the development of The LEGO Groups internal applications is key to his current work. Fritz and his Team drives the adoption of the UX Mindset in The LEGO Groups Corporate IT organization. That includes a cultural change in the way software is developed, teaching the organization and displaying the benefits of UX.