Martin Wolf is Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.