Everything changed in Marketing – initially because of the digital revolution, but on a midterm view mich more because of the implicated growing importance of Customer’s and their experience. Martin Wolf is leading the Young and Rubicam owned Shopper-Units Labstore all over Europe and talks about changes in marketing world of empowered customer experience management, and the way companies react on it.
Martin Wolf is Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.