Martin Wolf

How Customer & User Experience Management changed Marketing!

Wednesday, October 19th

10:50 - 11:40

Key Learnings

  • Get inspiration on how Experience Management triggers Marketing Strategies.
  • See insights in how big brands tackle Experience Management in their daily lives.
  • Interact in Q&A reflection with the presenter about the implications for your business.
  • Details

    Everything changed in Marketing – initially because of the digital revolution, but on a midterm view mich more because of the implicated growing importance of Customer’s and their experience. Martin Wolf is leading the Young and Rubicam owned Shopper-Units Labstore all over Europe and talks about changes in marketing world of empowered customer experience management, and the way companies react on it.


    Wednesday, October 19th

    10:50 - 11:40

    Required Experience
    40% Level of Experience
    Involvement
    20% Involvement

    Martin Wolf

    European Head - Labstore Europe

    Martin Wolf is Head of Shopper Marketing Europe for Labstore. Originally certified as trainer for Communication and Management, he entered the business aspects of communication at T-Mobile Austrias strategic project management. After driving the first sophisticated Onlineshop- & web based CRM-Solutions in the early 2000´s, he changed the side to classical ATL and BTL advertising responsibility and worked on international brand campaigns such as Hewlett Packard, Garnier, L`Oreal, Designer Outlets and rolled out marketing strategies in more than 40 countries of the world. Having gained multiple project experience in Online- and Classical Offline strategy projects made him to a core expert in strategies for multi-channel and innovation projects – where as he see´s himself as “think tank – that love to make communication happen as experience”. He´s leading his consulting agency Intenzive Marketing since 2011 and worked there on marketing strategies for Samsung, Humanic and brought ING-DiBa as first full online brand to their offline-experience and is researching in cooperation with the Dr. Eckman Group on using psychological aspects of facial micro expression to optimize Brand- and Customer Experience.

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