Matthias Peissner

»Building Ideas« – User-driven HMI innovation (1 out of 15 available)

Wednesday, October 19th

13:30 - 15:20

Key Learnings

  • Discover user needs as valuable source for innovation in industrial settings
  • Learn and try-out methods to integrate UX and Design Thinking into your development projects
  • Learn how extra-ordinary materials and systematic moderation can foster creativity in project teams
  • Details

    Building Ideas combines elements from Lego® Serious Play®, Design Thinking and User Experience. A structured and efficient working, exciting materials and psychological highhlights are combined and give the possibility to innovate and develop ideas in a tight timeframe. Real user needs for satisfaction of you product are included!. (s. http://www.hci.iao.fraunhofer.de/de/leistungsangebot/Innovation.html )

    Building Ideas kombiniert Elemente aus dem Lego® Serious Play®, Design Thinking und User Experience. Ein strukturiertes und effizientes Vorgehen, ungewöhnliche Materialien sowie psychologische Kniffe werden hier vereint und geben uns die Möglichkeit innerhalb kürzester Zeit im Team innovative Ideen zu entwickeln. Ganz nebenbei gelangen wir so an die tatsächlichen Bedürfnisse der Nutzer, welche entscheidend für deren Zufriedenheit und Akzeptanz Ihrer Produkte sind. (s. http://www.hci.iao.fraunhofer.de/de/leistungsangebot/Innovation.html )


    Wednesday, October 19th

    13:30 - 15:20

    Required Experience
    50% Level of Experience
    Involvement
    90% Involvement

    Matthias Peissner

    Head of the Competence Centre Human-Computer Interaction - Fraunhofer

    Dr.-Ing. Matthias Peissner is head of the Competence Centre Human-Computer Interaction. He has expert knowledge as a project leader in diverse areas like Multimodal User Interfaces, User Experience Engineering, and User Interaction in Intelligent Environments. He coordinates international research projects and has broad industrial experience from his work with companies like Bosch, Daimler, Deutsche Telekom, Deutsche Lufthansa, Infineon, KHS, etc. He is a member of the ISO TC159 SC4 WG5 and is one of the founders of the »German Usability Professionals Association e.V.« (G-UPA).

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