Wednesday, October 19th
13:30 - 15:20
Key Learnings
Details
Building Ideas combines elements from Lego® Serious Play®, Design Thinking and User Experience. A structured and efficient working, exciting materials and psychological highhlights are combined and give the possibility to innovate and develop ideas in a tight timeframe. Real user needs for satisfaction of you product are included!. (s. http://www.hci.iao.fraunhofer.de/de/leistungsangebot/Innovation.html )
Building Ideas kombiniert Elemente aus dem Lego® Serious Play®, Design Thinking und User Experience. Ein strukturiertes und effizientes Vorgehen, ungewöhnliche Materialien sowie psychologische Kniffe werden hier vereint und geben uns die Möglichkeit innerhalb kürzester Zeit im Team innovative Ideen zu entwickeln. Ganz nebenbei gelangen wir so an die tatsächlichen Bedürfnisse der Nutzer, welche entscheidend für deren Zufriedenheit und Akzeptanz Ihrer Produkte sind. (s. http://www.hci.iao.fraunhofer.de/de/leistungsangebot/Innovation.html )
Wednesday, October 19th
13:30 - 15:20
Matthias Peissner
Head of the Competence Centre Human-Computer Interaction - Fraunhofer
Dr.-Ing. Matthias Peissner is head of the Competence Centre Human-Computer Interaction. He has expert knowledge as a project leader in diverse areas like Multimodal User Interfaces, User Experience Engineering, and User Interaction in Intelligent Environments. He coordinates international research projects and has broad industrial experience from his work with companies like Bosch, Daimler, Deutsche Telekom, Deutsche Lufthansa, Infineon, KHS, etc. He is a member of the ISO TC159 SC4 WG5 and is one of the founders of the »German Usability Professionals Association e.V.« (G-UPA).