How do you start Innovation? In his talk Stephan will try to convince you that an essential requisite is to start with the right map to discover your ‘true north’ for Innovation. How do you visualize your customers product and service experiences? And how do you align customer experience and internal business processes?
The talk will introduce basic mapping techniques like service blueprints, customer journey maps and experience maps and how they can applied in different settings.
Dr. Stephan Raimer is Consultant, Coach and Trainer for Human Centred Design and Innovation
at oose innovative Informatik eG. Before oose he held positions as Professor and Head of Department for Business Informatics a College for Cooperative Education as well as Project Manager and Software Developer.
He is Founder and Organisator of dtcamp.de a series of Design Thinking Barcamps and the Hamburg Design Thinking Meetup Series.
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