Mario Fallast

UX Design as Marketing essential in smart farming.

Thursday, January 1st

13:50 - 14:35

Key Learnings

It all started with a simple software tool – a team of engineers wanted to warn dairy farmers as soon as possible when their cows got sick. Within several years, smaXtec turned from a hardware startup to a provider of a leading dairy cattle health monitoring system with a holistic solution.

Details

It all started with a simple software tool – a team of engineers wanted to warn dairy farmers as soon as possible when their cows got sick. Within several years, smaXtec turned from a hardware startup to a provider of a leading dairy cattle health monitoring system with a holistic solution.


Thursday, January 1st

13:50 - 14:35


Mario Fallast

CEO - smaXtec

Mario studied at Graz University of Technology and Aalto University Helsinki. He is working as an intra- and entrepreneur having broad knowledge in various fields of technology – and the ability to see opportunities to link them. Mario co-founded “smaXtec animal care”, a leading provider of dairy cattle health monitoring solutions. In his daily work and teaching he is promoting a holistic approach of product design, far beyond technical solutions. He is currently working on his PhD thesis on “Customer Experience Journeys in Entrepreneurship Education”

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