Many large organizations conduct a ton of research with users yet have bad research memory, research happens in silos, results are shared through long, fluffy reports, and researchers are the only ones doing proper research. Research is mostly forgotten and ignored and roadmap decisions are made purely based on passion, rather than true human needs.
Polaris is a system that changes all of that by redefining the atomic unit of a research insight. Tomer will showcase how he led the development and launch of Polaris at WeWork, what were the considerations for creating it, how it has been used, lessons he has learned during the process, and demo Polaris live.
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