As of now, there is a big hype around Virtual Reality (VR) and Augmented Reality (AR) solutions that of course reaches into the Usability and User Experience community. As with every hype that is likely to become mainstream, practitioners all over the world are at a point where they need to be able answering questions such as “Do we really need this fancy stuff for our project?” or “Does this new technology generate any new business opportunity at all?”. At the end of the day, these questions can only be answered with a big “Yes!” when we learn to see which user needs exist in which context and how these can be matched against the capabilities that these new technologies offer.
In this session talk, we will present Lean UX methodologies in the VR and AR context while referencing technologies such as HTC Vive, HoloLens and the DAQRI Smart Helmet. We will show how to systematically find business opportunities by storming stakeholders, writing usage scenarios, formulating assumptions and verifying them through a light-weight build-measure-learn cycle. We explain how to define a minimum viable product (MVP) and a core set of user stories that can be iteratively refined through real-world sanity checks.
More generally, we will briskly draw a bow from problem to vision to solution space. The audience will learn how hubris towards “assuming to be right” and humility towards “being wrong” quicker leads them to “actually being right” in the end – an attitude that is key to good user experience design anyway, but even more so in the AR and VR world, where suitable interaction design patterns are yet to be explored.
Clemens Lutsch is Head of UX Strategy and Branch Manager Munich Office at Centigrade GmbH. He started working in the Usability / User Experience field in 1994 on projects in construction software, finance, insurance and healthcare. After working in Digital Agencies, Siemens and Microsoft, he joined Centigrade in 2016. Clemens manages and develops the area of strategic User Experience enterprise customers, an area that embraces new approaches in innovation management, organization development and the integration of human-centred design in corporate culture. The industrial anthropologist and trainer is accredited expert at DIN and ISO, working on a number of international standards in User Experience and Usability, recently as editor of ISO 9241 — Part 161: Guidance on visual user-interface elements. For two years, Clemens Lutsch was acting board member of the GermanUPA. He is a member of the Certification Counsel at Fraunhofer Institute.
As Senior Design Engineer at Centigrade, Frederic’s works starts where visualization and implementation meet with a special focus on 3D and next generation UI Technologies. With many years of experience in this field, he is engaged in the disciplines of Virtual Reality, Augmented Reality, 3D design engineering and motion design. Frederic Frieß studied at the Universities of Applied Science in Wiesbaden and Trier and works at the Centigrade branch office in Frankfurt, where he realizes intuitive and immersive experiences for industrial scenarios.
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