Mirjam Wouters

UX innovation in Hackathons

Thursday, January 1st

13:00 - 14:35

Key Learnings

  • How to put UX in a central position in a hacker society
  • Speed up UX innovation through engaging hackathon events by involving users from the start
  • Multi-disciplinary teams are winners; how UX must collaborate in product and service development
  • Details

    Within Philips, our internal hackathons are called Creative Playgrounds. We define a challenge based on the needs of our businesses and invite the internal Research and Design community to submit ideas. With an internal community of 1500 scientists from various disciplines, business consultants and our top class design community this delivers disruptive innovation and change in our organization. During the event, quick assessments done by external professionals, end users and business analysts challenges the participating teams to pivot concepts and allow insights very early in the innovation process. The teams deliver a value proposition, a prototype and a use case in their final pitch. During the talk we can elaborate on the process and our findings relevant to UX development.

    Thursday, January 1st

    13:00 - 14:35

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    Mirjam Wouters

    Manager ExperienceLab - Philips Research

    Within the past 25 years, I have been able to utilize my passion for Design and User Experience within the Philips business context involving cutting edge technology. Innovate the innovation processes in our lab spaces and through hackathons that we tailor to the unique setting of our surroundings. Specialties:

    • Experience managing a community of Research and Design, organise Events, Hackatons and Rapid co-creation sessions that deliver innovation.

    • PMI certified project manager

    • Experience in leading development of multi disciplinary platforms, which involved technology development and consumer research.

    • Broad experience of Experience Design direction in different business areas; Lighting, Healthcare, Home automation, Domestic Appliances and Strategic Futures.

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