Agile methodologies are transforming not only the way we work, but also what is expected of us as researchers. At BeyondCurious, we think that’s a good thing. In our experience, agile, iterative user experience research is the best way of conducting ux/usability research.
Why? It ensures that you’re making things that matter. Agile Research delivers rapid results to internal and client teams in as little as one week, allowing for quick pivots to align prototypes to user needs. This flexible, modular approach reduces client risk because it allows teams to test and learn. The research process iteratively informs development, and concrete, ongoing results enable rapid evolution, and ensure that you are making the best product for your end user.
Another benefit of Agile Research is that client and internal design/dev partners are part of the research team: there is no black box. This integrated team co-develops areas of inquiry, prototypes, and key questions. Agile research sprints do not produce dust-attracting research tomes. Instead, reports answer key questions, propelling product development forward with clear and targeted opportunities and recommendations. These sprints also quickly uncover additional questions that could be answered with future research to help move projects forward.
Sounds good, right? But how do you do it? How do you plan it? What kind of team do you need? How do you get recruits in so little time? What kinds of tools and techniques are best suited to agile? And what kind of mindset do you need to be able to pull it off successfully?
In this talk you will learn how to plan and manage Agile Research, including:
With almost 20 years of experience, Yury currently heads up the Experience Research & Strategy practice of innovation agency BeyondCurious. At BeyondCurious she developed the sprint-based Agile Research methodology that helps BeyondCurious’ Fortune 1000 clients innovate at speed.
Yury has expertise directing both national and international quant and qual research projects across a range of industries, including automotive, health care, CPG, and high tech. Her work has ranged from highly strategic, conceptual projects like understanding the future of mobile consumer electronics to in-depth UX research for product design. She has worked with top brands including Lexus, Sonos, Nissan, Ford, Sony, Cisco, and HP, helping build brand and business strategies, craft user experience, and direct product design, including experiences that merge the physical and digital, such as BeyondCurious’ recent work helping Sonos launch its flagship store.
Yury is passionate about research and strategy because she believes that by understanding people’s beliefs, behaviors, and motivations, she can help create solutions that make people’s lives better. She is also a nationally exhibited fine artist, whose work is included in numerous collections, including the permanent collection of the Los Angeles County Museum of Art (LACMA). She brings her creative approach to conceptualizing and solving problems with her to the consulting field.
Yury holds an MFA from University of California, Irvine, and an A.M. from the University of Chicago.